Creative copy is the text in a pay-per-click ad and on a landing page. Creative copy on a landing page should be in keeping with the company's voice, but should also be informative and persuasive. Text ad copy must be succinct and compelling.
Creative copy is the text in a pay-per-click ad and on a landing page. Creative copy on a landing page should be in keeping with the company's voice, but should also be informative and persuasive. Text ad copy must be succinct and compelling.