Glossary
Search terminology has quickly become its own language, full of new concepts and often-puzzling acronyms. The Search Agency has designed the following Search Glossary to help you understand unfamiliar search terminology, some of which is specific only to The Search Agency. Clicking on a hyperlinked term will lead you to the term's industry definition.
As search engine terms may change and multiply over time, the dictionary below is by no means authoritative. The Search Agency welcomes your suggestions for additions or corrections, feel free to email us with your suggestions.
- AD GROUP LOCAL SEARCH
- ADMAX™ BID TOOL META DESCRIPTION TAG
- ALGORITHM META KEYWORDS TAG
- ALGORITHMIC RESULTS META SEARCH ENGINE
- ALT TEXT META TAGS
- API MIRROR SITES
- APPLET MOBILE SEARCH
- BACKLINKS MODIFIERS
- BANNER NATURAL SEARCH
- BID TO POSITION OPT-IN
- BLOG OPT-OUT
- BUSINESS NAME TERMS ORGANIC LISTINGS
- BUTTON EXCHANGE ORGANIC SEARCH
- CATEGORY TERMS OUTBOUND LINKS
- CLICK THROUGH RATE (CTR) PACKET SNIFFING
- CLOAKING PAGERANK
- COMPETITIVE LANDSCAPE PAID INCLUSION
- COMPETITOR'S TERMS PAID LISTINGS
- CONVERSION RATE PAID PLACEMENT
- CONVERSIONS PAID SEARCH
- COST PER ACQUISITION PAY FOR PERFORMANCE
- COST PER ACTION (CPA) PAY-PER-CALL
- COST PER CLICK (CPC) PAY-PER-CLICK (PPC)
- COST PER IMPRESSION (CPM) PAY-PER-LEAD (PPL)
- CRAWLER PERSONALIZED SEARCH
- CREATIVE COPY PLURALS
- DEAD LINK PORTAL
- DELISTING POSITION
- DIRECTORIES QUALITY SCORE
- DMOZ QUERY
- DOMAIN RANK
- DOORWAY PAGE RECIPROCAL LINK
- DYNAMIC CONTENT REDIRECT
- FLASH REF CD
- FRAMES REFERRER
- GATEWAY PAGE RESULTS PAGE
- GEOGRAPHICAL TARGETING RETURN ON ADVERTISING SPEND (ROAS)
- GOOGLE ADSENSE™ RICH TEXT
- HEADING TAG ROBOT
- HOTLINK SCRAPER SITE
- HTML SEARCH ENGINE
- HTML LINK SEARCH ENGINE MARKETING (SEM)
- HTTP SEARCH ENGINE OPTIMIZATION (SEO)
- IMPRESSION SEARCH ENGINE RESULTS PAGE (SERP)
- INBOUND LINKS SEARCH INDEX
- INTERSTITIAL SEARCH TERMS
- KEYWORD DENSITY SHOPPING SEARCH
- KEYWORD DEVELOPMENT SITE SEARCH
- KEYWORD EXPANSION SPIDER
- KEYWORD PHRASE SPLASH PAGE
- KEYWORD SELECTION SPLOGS
- KEYWORD STUFFING STEMMING
- KEYWORDS STOP WORDS
- LANDING PAGE UNIQUE VISITOR
- LINK URL
- LINK FARM XML
- LINK POPULARITY XML FEEDS
- LINKAGE YAHOO CONTENT MATCH™
- LINKROT
