Yahoo

Overview Questions

• Name of Search Engine Yahoo
• Contact Address 701 First Avenue, Sunnyvale, CA 94809
• Phone Number 408.349.3300
• Contact Email
• Year Founded 1994
• Company Website www.yahoo.com
• Subsidiary Search Sites

Financial Status

• Public or Private?
• Primary Investors?

Traffic Questions

• Source(s) of advertiser traffic
• For the sources listed above, what are the respective program names?
• Can you choose your source of traffic (i.e. content, popups, search box)?
• Can you buy single distributions (i.e. only content from certain sites)?
• Is the content on the results page(s) backfilled by another search engine(s)?
• If so who?
• Where do you geographically focus?
• Key brands/Primary Traffic Partners
• How many "searches" / month?
• How many clicks to advertisers per month?
• Any Industry specialization?

Validation of Clicks

• Do you protect against invalid clicks?
• How do you determine if a click is invalid?
• What is your refund policy if clicks are determined to be invalid?
• Is this an automatic process, or is it client initiated?

Advertiser Economics

• How does the Advertiser pay?
• How is pricing determined?

Contractual Obligations

• Is there a minimum monthly spend?
• If so, what is the minimum spend?
• Is there a Setup Fee?
• If so, what is the fee?
• What Payment Methods are accepted?
• If you accept credit card as payment, is Automatic Billing Required?
• Is there a minimum time commitment?
• If so, what is it?
• When can the service be terminated?
• How is the service terminated?

Ease of Use

• Do you have a web-based interface?
• If so, what can I do with it?
• Do you provide tracking?
• If so, what kind?
• If you provide tracking, how many unique conversions can you track?
• If you provide tracking, can you track CPA or ROAS? If so which one?
• Do you have an API feed?
• If so, what are the requirements to get the API?
• Is there a cost for the API?

Budget Management

• If you provide budget management, can you track spend on a daily basis?
• If so, can you set daily budget caps?
• If so, are these daily caps hard caps or soft limits?
• Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
• How can advertisers pause their campaign?

Editorial Guidelines

• What are your editorial (words used) guidelines for headlines?
• What are your editorial (words used) guidelines for descriptions?
• What are your editorial (words used) guidelines for display URL's?
• What are your editorial (words used) guidelines for destination URL's?

Customer Service and Account Management

• Do you provide Customer Service?
• Do you provide Account Mangement?
• If so, are there different levels of service?
• If you provide Account Management is it pooled or dedicated?
• What kind of service does your Account Management team provide?
• When is Account Management available?
• When is Customer Service available?
• How can customer service be reached?
• Do you have standard presentations available for distribution to potential advertisers?
• If so, how can one obtain a presentation?

Affiliate Programs

• Do you offer an affiliate program?
• If so, is your affiliate program for traffic or new advertisers?
• For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?
• If so, what is the amount?
• For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?
• If so, what is the amount?
• Do you have an affiliate link?

General Description

• In under 75 words, please provide a brief description of your search engine: