Yahoo

Overview Questions

  • Name of Search EngineYahoo
  • Contact Address701 First Avenue, Sunnyvale, CA  94809
  • Phone Number408.349.3300
  • Contact Email
  • Year Founded1994
  • Company Websitewww.yahoo.com
  • Subsidiary Search Sites

Financial Status

  • Public or Private?
  • Primary Investors?

Traffic Questions

  • Source(s) of advertiser traffic 
  • For the sources listed above, what are the respective program names?
  • Can you choose your source of traffic (i.e. content, popups, search box)?
  • Can you buy single distributions (i.e. only content from certain sites)?
  • Is the content on the results page(s) backfilled by another search engine(s)?
  • If so who?
  • Where do you geographically focus? 
  • Key brands/Primary Traffic Partners
  • How many "searches" / month? 
  • How many clicks to advertisers per month? 
  • Any Industry specialization? 

Validation of Clicks

  • Do you protect against invalid clicks?
  • How do you determine if a click is invalid?
  • What is your refund policy if clicks are determined to be invalid? 
  • Is this an automatic process, or is it client initiated? 

Advertiser Economics

  • How does the Advertiser pay? 
  • How is pricing determined? 

Contractual Obligations

  • Is there a minimum monthly spend?
  • If so, what is the minimum spend?
  • Is there a Setup Fee?
  • If so, what is the fee? 
  • What Payment Methods are accepted? 
  • If you accept credit card as payment, is Automatic Billing Required?
  • Is there a minimum time commitment?
  • If so, what is it? 
  • When can the service be terminated?
  • How is the service terminated? 

Ease of Use

  • Do you have a web-based interface?
  • If so, what can I do with it? 
  • Do you provide tracking? 
  • If so, what kind? 
  • If you provide tracking, how many unique conversions can you track? 
  • If you provide tracking, can you track CPA or ROAS? If so which one? 
  • Do you have an API feed?
  • If so, what are the requirements to get the API? 
  • Is there a cost for the API? 

Budget Management

  • If you provide budget management, can you track spend on a daily basis?
  • If so, can you set daily budget caps?
  • If so, are these daily caps hard caps or soft limits?
  • Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
  • How can advertisers pause their campaign? 

Editorial Guidelines

  • What are your editorial (words used) guidelines for headlines?
  • What are your editorial (words used) guidelines for descriptions?
  • What are your editorial (words used) guidelines for display URL's?
  • What are your editorial (words used) guidelines for destination URL's?

Customer Service and Account Management

  • Do you provide Customer Service?
  • Do you provide Account Mangement?
  • If so, are there different levels of service?
  • If you provide Account Management is it pooled or dedicated?
  • What kind of service does your Account Management team provide? 
  • When is Account Management available? 
  • When is Customer Service available? 
  • How can customer service be reached? 
  • Do you have standard presentations available for distribution to potential advertisers?
  • If so, how can one obtain a presentation? 

Affiliate Programs

  • Do you offer an affiliate program?
  • If so, is your affiliate program for traffic or new advertisers? 
  • For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? 
  • If so, what is the amount? 
  • For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? 
  • If so, what is the amount? 
  • Do you have an affiliate link? 

General Description

  • In under 75 words, please provide a brief description of your search engine: