For the sources listed above, what are the respective program names?Yahoo Sponsored Search, Content Match
Can you choose your source of traffic (i.e. content, popups, search box)?Yes
Can you buy single distributions (i.e. only content from certain sites)?No
Is the content on the results page(s) backfilled by another search engine(s)?No
If so who?
Where do you geographically focus?
Key brands/Primary Traffic PartnersAltaVista, BET, Infospace, MTV, MSN, ESPN, CNN, Knight Ridder, etc.
How many "searches" / month?2 Billion + Searches per Month
How many clicks to advertisers per month?
Any Industry specialization?
Validation of Clicks
Do you protect against invalid clicks?Yes
How do you determine if a click is invalid?Our Click Protection software evaluates each click along 90 data points. Some of the data points evaluated are: IP address User session information User cookie information The network to which an IP belongs The user's browser information The searc
What is your refund policy if clicks are determined to be invalid?100% refund
Is this an automatic process, or is it client initiated?Both, Automatic and Client
Advertiser Economics
How does the Advertiser pay?
How is pricing determined?
Contractual Obligations
Is there a minimum monthly spend?Yes
If so, what is the minimum spend?20
Is there a Setup Fee?No
If so, what is the fee?
What Payment Methods are accepted?
If you accept credit card as payment, is Automatic Billing Required?Yes
Is there a minimum time commitment?No
If so, what is it?
When can the service be terminated?Immediately
How is the service terminated?
Ease of Use
Do you have a web-based interface?Yes
If so, what can I do with it?
Do you provide tracking?Yes
If so, what kind?Pixel/counter not cost
If you provide tracking, how many unique conversions can you track?1
If you provide tracking, can you track CPA or ROAS? If so which one?CPA, ROAS
Do you have an API feed?Yes
If so, what are the requirements to get the API?Submit requst to sales team.
Is there a cost for the API?
Budget Management
If you provide budget management, can you track spend on a daily basis?Yes
If so, can you set daily budget caps?Yes
If so, are these daily caps hard caps or soft limits?Soft Caps
Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?Once system hits
How can advertisers pause their campaign?Immediately
Editorial Guidelines
What are your editorial (words used) guidelines for headlines?40
What are your editorial (words used) guidelines for descriptions?190
What are your editorial (words used) guidelines for display URL's?40
What are your editorial (words used) guidelines for destination URL's?1024
Customer Service and Account Management
Do you provide Customer Service?Yes
Do you provide Account Mangement?Yes
If so, are there different levels of service?Yes - premier, gold, platinum, diamond
If you provide Account Management is it pooled or dedicated?Both - depends on level
What kind of service does your Account Management team provide?
When is Account Management available?Standard Business Hours
When is Customer Service available?Standard Business Hours
How can customer service be reached?Both
Do you have standard presentations available for distribution to potential advertisers?Yes
If so, how can one obtain a presentation?Website
Affiliate Programs
Do you offer an affiliate program?Yes
If so, is your affiliate program for traffic or new advertisers?New Advertisers
For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?
If so, what is the amount?
For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?Flat fee
If so, what is the amount?$80 Fast Track, $20 Self Serve Sponsored, $20 for Local
In under 75 words, please provide a brief description of your search engine:The more search engines your listings appear on, the more customers you attract. And only Yahoo! Sponsored Search lists your business in the search results on six of the top U.S. search properties: MSN, Yahoo!, AltaVista, InfoSpace, AlltheWeb and NetZero.
