For the sources listed above, what are the respective program names?Snap, Ultrasearch toolbar
Can you choose your source of traffic (i.e. content, popups, search box)?No
Can you buy single distributions (i.e. only content from certain sites)?No
Is the content on the results page(s) backfilled by another search engine(s)?Yes
If so who?Gigablast, Looksmart, and Marchex
Where do you geographically focus?
Key brands/Primary Traffic Partners
How many "searches" / month?2 million +
How many clicks to advertisers per month?2 million +
Any Industry specialization?
Validation of Clicks
Do you protect against invalid clicks?Yes
How do you determine if a click is invalid?Can't disclose, but it has to do with IP addresses. Primarily though, we are promoting our Cost-per-action model which bypasses the problem altogether.
What is your refund policy if clicks are determined to be invalid?
Is this an automatic process, or is it client initiated?Client
Advertiser Economics
How does the Advertiser pay?
How is pricing determined?
Contractual Obligations
Is there a minimum monthly spend?No
If so, what is the minimum spend?
Is there a Setup Fee?No
If so, what is the fee?
What Payment Methods are accepted?
If you accept credit card as payment, is Automatic Billing Required?Yes
Is there a minimum time commitment? No
If so, what is it?
When can the service be terminated?Immediately
How is the service terminated?
Ease of Use
Do you have a web-based interface?Yes
If so, what can I do with it?
Do you provide tracking?
If so, what kind?
If you provide tracking, how many unique conversions can you track?
If you provide tracking, can you track CPA or ROAS? If so which one?
Do you have an API feed?No
If so, what are the requirements to get the API?
Is there a cost for the API?
Budget Management
If you provide budget management, can you track spend on a daily basis?
If so, can you set daily budget caps?
If so, are these daily caps hard caps or soft limits?
Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
How can advertisers pause their campaign?
Editorial Guidelines
What are your editorial (words used) guidelines for headlines?
What are your editorial (words used) guidelines for descriptions?
What are your editorial (words used) guidelines for display URL's?
What are your editorial (words used) guidelines for destination URL's?
Customer Service and Account Management
Do you provide Customer Service?Yes
Do you provide Account Mangement?Yes
If so, are there different levels of service?Yes
If you provide Account Management is it pooled or dedicated?Pooled
What kind of service does your Account Management team provide?
When is Account Management available?8 a.m. - 5 p.m. PST, M-F
When is Customer Service available?9 a.m. - 5 p.m. PST, M-F
How can customer service be reached?Email: clientservice@snap.com
Do you have standard presentations available for distribution to potential advertisers?Yes
If so, how can one obtain a presentation?
Affiliate Programs
Do you offer an affiliate program?Yes
If so, is your affiliate program for traffic or new advertisers?Traffic
For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?% of Revenue
If so, what is the amount?0.5
For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?
If so, what is the amount?
Do you have an affiliate link?No
General Description
In under 75 words, please provide a brief description of your search engine:Snap is a general search engine focused on broadband end users. We offer useful user controls for refining searches that help the end user reach search satisfaction faster. For advertisers, Snap offers no-risk, cost-per-action advertising, in addition t
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