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Smarter.com
Overview Questions
Financial Status
Public or Private? Private Primary Investors? Harry Tsao, Talmadge O'Neill Traffic Questions
Source(s) of advertiser traffic For the sources listed above, what are the respective program names? www.Smarter.com Can you choose your source of traffic (i.e. content, popups, search box)? No Can you buy single distributions (i.e. only content from certain sites)? Yes Is the content on the results page(s) backfilled by another search engine(s)? Yes If so who? Shopzilla, CNET Where do you geographically focus? Key brands/Primary Traffic Partners Yahoo, Google, Snap.com How many "searches" / month? 20 million +/month How many clicks to advertisers per month? 4 million Any Industry specialization? Validation of Clicks
Do you protect against invalid clicks? Yes How do you determine if a click is invalid? Internal Detection Tool What is your refund policy if clicks are determined to be invalid? Credit to merchant account Is this an automatic process, or is it client initiated? Automatic Advertiser Economics
How does the Advertiser pay? How is pricing determined? Contractual Obligations
Is there a minimum monthly spend? No If so, what is the minimum spend? N/A Is there a Setup Fee? No If so, what is the fee? N/A What Payment Methods are accepted? If you accept credit card as payment, is Automatic Billing Required? No Is there a minimum time commitment? No If so, what is it? N/A When can the service be terminated? Immediately How is the service terminated? Ease of Use
Do you have a web-based interface? Yes If so, what can I do with it? Do you provide tracking? No If so, what kind? N/A If you provide tracking, how many unique conversions can you track? N/A If you provide tracking, can you track CPA or ROAS? If so which one? N/A Do you have an API feed? No If so, what are the requirements to get the API? N/A Is there a cost for the API? N/A Budget Management
If you provide budget management, can you track spend on a daily basis? If so, can you set daily budget caps? N/A If so, are these daily caps hard caps or soft limits? N/A Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit? N/A How can advertisers pause their campaign? Immediately Editorial Guidelines
What are your editorial (words used) guidelines for headlines? 85 characters What are your editorial (words used) guidelines for descriptions? 350 characters What are your editorial (words used) guidelines for display URL's? 85 characters What are your editorial (words used) guidelines for destination URL's? 150 characters Customer Service and Account Management
Do you provide Customer Service? Yes Do you provide Account Mangement? Yes If so, are there different levels of service? Yes If you provide Account Management is it pooled or dedicated? Dedicated What kind of service does your Account Management team provide? When is Account Management available? 8am - 5pm PST When is Customer Service available? 8am - 5pm PST How can customer service be reached? 626.932.1111 support@smarter.com Do you have standard presentations available for distribution to potential advertisers? No If so, how can one obtain a presentation? N/A Affiliate Programs
Do you offer an affiliate program? No If so, is your affiliate program for traffic or new advertisers? N/A For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? N/A If so, what is the amount? N/A For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? N/A If so, what is the amount? N/A Do you have an affiliate link? N/A General Description
In under 75 words, please provide a brief description of your search engine: Smarter.com empowers consumers worldwide to make smarter buying decisions. Our goal is to help consumers make decisions about which product they should buy, and which merchant they should buy that product from.
