Simpli Search Engine Information

Name of Search Engine Simpli
Contact Address 30699 Russell Ranch Road, Suite 250, Westlake Village, CA 91361
Phone Number 877.77.SEARCH
Contact Email
Year Founded 1999
Company Website www.simpli.com
Subsidiary Search Sites Search123

Source(s) of advertiser traffic
For the sources listed above, what are the respective program names?
Can you choose your source of traffic (i.e. content, popups, search box)? No
Can you buy single distributions (i.e. only content from certain sites)? No
Is the content on the results page(s) backfilled by another search engine(s)? Yes
If so who? Yahoo
Where do you geographically focus?
Key brands/Primary Traffic Partners
How many "searches" / month? 1 Billion
How many clicks to advertisers per month?
Any Industry specialization?

Do you protect against invalid clicks? Yes
How do you determine if a click is invalid? Location - country of origin, Click Speed - frequency, Movement to
What is your refund policy if clicks are determined to be invalid? Err on side of advertiser
Is this an automatic process, or is it client initiated? Both, Automatic and Client

Do you have a web-based interface? Yes
If so, what can I do with it?
Do you provide tracking?
If so, what kind?
If you provide tracking, how many unique conversions can you track?
If you provide tracking, can you track CPA or ROAS? If so which one?
Do you have an API feed? Yes
If so, what are the requirements to get the API? Managed Level Account - $2500 spend
Is there a cost for the API? No

If you provide budget management, can you track spend on a daily basis?
If so, can you set daily budget caps?
If so, are these daily caps hard caps or soft limits?
Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
How can advertisers pause their campaign?

Do you provide Customer Service? Yes
Do you provide Account Mangement? Yes
If so, are there different levels of service? Yes
If you provide Account Management is it pooled or dedicated? Both - Dedicated above $2500 spend
What kind of service does your Account Management team provide?
When is Account Management available? 8 a.m. - 5 p.m., PST, M-F, 24/7 by email
When is Customer Service available? 9 a.m. - 5 p.m., PST, M-F, 24/7 by email
How can customer service be reached?
Do you have standard presentations available for distribution to potential advertisers? Yes
If so, how can one obtain a presentation?

Do you offer an affiliate program? Yes
If so, is your affiliate program for traffic or new advertisers? Both
For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? % of Revenue
If so, what is the amount? 0.1
For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? % of Revenue
If so, what is the amount? 0.1
Do you have an affiliate link? http://simpli.com/newaccount.shtml?ref=1964653