Public or Private?Private; PriceGrabber.com, Inc., an Experian Company
Primary Investors?
Traffic Questions
Source(s) of advertiser traffic
For the sources listed above, what are the respective program names?
Can you choose your source of traffic (i.e. content, popups, search box)?No
Can you buy single distributions (i.e. only content from certain sites)?No
Is the content on the results page(s) backfilled by another search engine(s)?No
If so who?
Where do you geographically focus?
Key brands/Primary Traffic PartnersMSN, AOL, Comcast, PCWorld, MacWorld, Tom's Hardware, TECHbargains.com, About.com, to name a few, approximately 300 cobrands in all.
How many "searches" / month?24 million UNIQUE visitors per month
How many clicks to advertisers per month?24 million UNIQUE visitors per month
Any Industry specialization?
Validation of Clicks
Do you protect against invalid clicks?Yes
How do you determine if a click is invalid?PG has implemented a network of filters to prevent merchants from paying for clicks originating from crawlers, spiders, and gratuitous clicks originating from the same IP address.
What is your refund policy if clicks are determined to be invalid?There is no refund policy as we have taken the necessary steps in preventing such clicks.
Is this an automatic process, or is it client initiated?Automatic
Advertiser Economics
How does the Advertiser pay?
How is pricing determined?
Contractual Obligations
Is there a minimum monthly spend?No
If so, what is the minimum spend?None
Is there a Setup Fee?
If so, what is the fee?Varies depending on merchant & channel
What Payment Methods are accepted?
If you accept credit card as payment, is Automatic Billing Required?No
Is there a minimum time commitment?No
If so, what is it?None
When can the service be terminated?Immediately
How is the service terminated?
Ease of Use
Do you have a web-based interface?Yes
If so, what can I do with it?
Do you provide tracking?Yes
If so, what kind?Base-ordering tracking (CTS)
If you provide tracking, how many unique conversions can you track?Base-ordering tracking; item detail tracking
If you provide tracking, can you track CPA or ROAS? If so which one?Both
Do you have an API feed?Yes
If so, what are the requirements to get the API?
Is there a cost for the API?
Budget Management
If you provide budget management, can you track spend on a daily basis?Yes
If so, can you set daily budget caps?No
If so, are these daily caps hard caps or soft limits?
Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?System paused once the daily budget is hit.
How can advertisers pause their campaign?Within 24 hours
Editorial Guidelines
What are your editorial (words used) guidelines for headlines?None
What are your editorial (words used) guidelines for descriptions?None
What are your editorial (words used) guidelines for display URL's?None
What are your editorial (words used) guidelines for destination URL's?None
Customer Service and Account Management
Do you provide Customer Service?Yes
Do you provide Account Mangement?Yes
If so, are there different levels of service?Account executives work to bring merchants on board PG, account managers then take over in building a relationship and working with the merchants in leading them to a much profitable campaign.
If you provide Account Management is it pooled or dedicated?
What kind of service does your Account Management team provide?
When is Account Management available?8:30am- 5:30pm PST
When is Customer Service available?8:30am- 5:30pm PST
Do you have standard presentations available for distribution to potential advertisers?Yes
If so, how can one obtain a presentation?Inquire into New Accounts Sales Group
Affiliate Programs
Do you offer an affiliate program?Yes
If so, is your affiliate program for traffic or new advertisers?Traffic
For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?All applicable
If so, what is the amount?N/A
For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?All applicable
If so, what is the amount?N/A
Do you have an affiliate link?
General Description
In under 75 words, please provide a brief description of your search engine:PriceGrabber is a feature-rich shopping comparison site, which provides online buyers with valuable information to assist in their purchasing decisions. The site provides free, unbiased comparative information on computer hardware and software, electronic, along with 17 other verticals.
