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MSN
Overview Questions
Name of Search Engine Ask.com Contact Address 2700 Colorado Ave., Third Fl., Santa Monica, CA 90404 Phone Number 626-836-2130 Contact Email adrienng@microsoft.com Year Founded 1998 Company Website www.msn.com Subsidiary Search Sites search.msn.com Financial Status
Public or Private? Public Primary Investors? Traffic Questions
Source(s) of advertiser traffic For the sources listed above, what are the respective program names? Ad Direct Response, adCenter, Display Advertising Can you choose your source of traffic (i.e. content, popups, search box)? Yes Can you buy single distributions (i.e. only content from certain sites)? Yes Is the content on the results page(s) backfilled by another search engine(s)? Yes If so who? Overture Where do you geographically focus? Key brands/Primary Traffic Partners MSN Network How many "searches" / month? 744MM How many clicks to advertisers per month?
Any Industry specialization? Validation of Clicks
Do you protect against invalid clicks? Yes How do you determine if a click is invalid? What is your refund policy if clicks are determined to be invalid? Is this an automatic process, or is it client initiated? Both, Automatic and Client Advertiser Economics
How does the Advertiser pay? How is pricing determined? Contractual Obligations
Is there a minimum monthly spend? Yes If so, what is the minimum spend? $30K for DR, $20K for Display, $10K for Search Is there a Setup Fee? No If so, what is the fee? What Payment Methods are accepted? If you accept credit card as payment, is Automatic Billing Required? Yes Is there a minimum time commitment? No If so, what is it? When can the service be terminated? Immediately How is the service terminated? Ease of Use
Do you have a web-based interface? Yes If so, what can I do with it? Do you provide tracking? No If so, what kind? If you provide tracking, how many unique conversions can you track? If you provide tracking, can you track CPA or ROAS? If so which one? Do you have an API feed? Yes If so, what are the requirements to get the API? Right now it is a time constraint, we will not be releasing access to the API until at Is there a cost for the API? No Budget Management
If you provide budget management, can you track spend on a daily basis? Yes If so, can you set daily budget caps? Yes If so, are these daily caps hard caps or soft limits? Soft Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit? Either How can advertisers pause their campaign? Editorial Guidelines
What are your editorial (words used) guidelines for headlines? 25 What are your editorial (words used) guidelines for descriptions? 70 What are your editorial (words used) guidelines for display URL's? 35 What are your editorial (words used) guidelines for destination URL's? 1024 Customer Service and Account Management
Do you provide Customer Service? Yes Do you provide Account Mangement? Yes If so, are there different levels of service? Yes If you provide Account Management is it pooled or dedicated? Dedicated What kind of service does your Account Management team provide? When is Account Management available? 9-5 PST When is Customer Service available? How can customer service be reached? Do you have standard presentations available for distribution to potential advertisers? Yes If so, how can one obtain a presentation? adrienng@microsoft.com Affiliate Programs
Do you offer an affiliate program? No If so, is your affiliate program for traffic or new advertisers? For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? If so, what is the amount? For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? If so, what is the amount? Do you have an affiliate link? General Description
In under 75 words, please provide a brief description of your search engine: MSN Keywords is one of the easiest ways to advertise to a large audience. With the targeting features, it's also the only Search advertising tool available that allows you to use MSN audience data and your own knowledge about your target audience to marke
