How many clicks to advertisers per month?Proprietary
Any Industry specialization?
Validation of Clicks
Do you protect against invalid clicks?Yes
How do you determine if a click is invalid?Through proprietary automated filters (pre-delivery), and through manual traffic analysis (post-delivery).
What is your refund policy if clicks are determined to be invalid?If clicks are determined to be invalid, we refund the advertiser the amount in question.
Is this an automatic process, or is it client initiated?Both, Automatic and Client
Advertiser Economics
How does the Advertiser pay?
How is pricing determined?
Contractual Obligations
Is there a minimum monthly spend?No
If so, what is the minimum spend?N/A
Is there a Setup Fee?No
If so, what is the fee?N/A
What Payment Methods are accepted?
If you accept credit card as payment, is Automatic Billing Required?No
Is there a minimum time commitment?No
If so, what is it?N/A
When can the service be terminated?24 hours
How is the service terminated?
Ease of Use
Do you have a web-based interface?Yes
If so, what can I do with it?
Do you provide tracking?No
If so, what kind?N/A
If you provide tracking, how many unique conversions can you track?N/A
If you provide tracking, can you track CPA or ROAS? If so which one?N/A
Do you have an API feed?Yes
If so, what are the requirements to get the API?$10K/month (negotiable)
Is there a cost for the API?No
Budget Management
If you provide budget management, can you track spend on a daily basis?Yes
If so, can you set daily budget caps?No, however advertisers can use third-party bid management software.
If so, are these daily caps hard caps or soft limits?N/A
Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?N/A
How can advertisers pause their campaign?By close of business on the day the request is submitted.
Editorial Guidelines
What are your editorial (words used) guidelines for headlines?50 characters
What are your editorial (words used) guidelines for descriptions?200 characters
What are your editorial (words used) guidelines for display URL's?
What are your editorial (words used) guidelines for destination URL's?
Customer Service and Account Management
Do you provide Customer Service?Yes
Do you provide Account Mangement?Yes
If so, are there different levels of service?Yes
If you provide Account Management is it pooled or dedicated?Both--but dedicated only for agencies and large direct advertisers
What kind of service does your Account Management team provide?
When is Account Management available?9 AM - 5:30 PM ET Monday-Friday
When is Customer Service available?9 AM - 5:30 PM ET Monday-Friday
How can customer service be reached?888.648.2237
Do you have standard presentations available for distribution to potential advertisers?Yes
If so, is your affiliate program for traffic or new advertisers?Advertisers
For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?
If so, what is the amount?
For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?Either: (a) 5% recurring commission earned on referred-advertiser spend for a one-year period, or (b) 3% recurring commission plus a $25 match on advertisers' first deposit of $50 or $50 match if the first deposit is $100
In under 75 words, please provide a brief description of your search engine:MIVA is one of the pioneers of pay-per-click advertising and specializes in the delivery of both contextual and vertical pay-per-click ads. With MIVA, advertisers can choose from two different networks: the Core Network and the recently launched Precision Network, which concentrates on specific business categories or verticals.
