MIVA

Overview Questions

• Name of Search Engine MIVA
• Contact Address 143 Varick Street ,New York, NY 10013
• Phone Number 888.648.2237
• Contact Email adsales.us@miva.com
• Year Founded 1999
• Company Website www.miva.com
• Subsidiary Search Sites None

Financial Status

• Public or Private? Public - NASDAQ: MIVA
• Primary Investors?

Traffic Questions

• Source(s) of advertiser traffic
• For the sources listed above, what are the respective program names? The MIVA Core Network and the MIVA Precision Network
• Can you choose your source of traffic (i.e. content, popups, search box)? No
• Can you buy single distributions (i.e. only content from certain sites)? No
• Is the content on the results page(s) backfilled by another search engine(s)? No
• If so who? N/A
• Where do you geographically focus?
• Key brands/Primary Traffic Partners InfoSpace Network, CNET Search.com, NBCi.com
• How many "searches" / month? Proprietary
• How many clicks to advertisers per month? Proprietary
• Any Industry specialization?

Validation of Clicks

• Do you protect against invalid clicks? Yes
• How do you determine if a click is invalid? Through proprietary automated filters (pre-delivery), and through manual traffic analysis (post-delivery).
• What is your refund policy if clicks are determined to be invalid? If clicks are determined to be invalid, we refund the advertiser the amount in question.
• Is this an automatic process, or is it client initiated? Both, Automatic and Client

Advertiser Economics

• How does the Advertiser pay?
• How is pricing determined?

Contractual Obligations

• Is there a minimum monthly spend? No
• If so, what is the minimum spend? N/A
• Is there a Setup Fee? No
• If so, what is the fee? N/A
• What Payment Methods are accepted?
• If you accept credit card as payment, is Automatic Billing Required? No
• Is there a minimum time commitment? No
• If so, what is it? N/A
• When can the service be terminated? 24 hours
• How is the service terminated?

Ease of Use

• Do you have a web-based interface? Yes
• If so, what can I do with it?
• Do you provide tracking? No
• If so, what kind? N/A
• If you provide tracking, how many unique conversions can you track? N/A
• If you provide tracking, can you track CPA or ROAS? If so which one? N/A
• Do you have an API feed? Yes
• If so, what are the requirements to get the API? $10K/month (negotiable)
• Is there a cost for the API? No

Budget Management

• If you provide budget management, can you track spend on a daily basis? Yes
• If so, can you set daily budget caps? No, however advertisers can use third-party bid management software.
• If so, are these daily caps hard caps or soft limits? N/A
• Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit? N/A
• How can advertisers pause their campaign?

Editorial Guidelines

• What are your editorial (words used) guidelines for headlines? 50 characters
• What are your editorial (words used) guidelines for descriptions? 200 characters
• What are your editorial (words used) guidelines for display URL's?
• What are your editorial (words used) guidelines for destination URL's?

Customer Service and Account Management

• Do you provide Customer Service? Yes
• Do you provide Account Mangement? Yes
• If so, are there different levels of service? Yes
• If you provide Account Management is it pooled or dedicated? Both--but dedicated only for agencies and large direct advertisers
• What kind of service does your Account Management team provide?
• When is Account Management available? 9 AM - 5:30 PM ET Monday-Friday
• When is Customer Service available? 9 AM - 5:30 PM ET Monday-Friday
• How can customer service be reached? 888.648.2237
• Do you have standard presentations available for distribution to potential advertisers? Yes
• If so, how can one obtain a presentation? By e-mailing adsales.us@miva.com

Affiliate Programs

• Do you offer an affiliate program? Yes
• If so, is your affiliate program for traffic or new advertisers? Advertisers
• For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?
• If so, what is the amount?
• For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? Either: (a) 5% recurring commission earned on referred-advertiser spend for a one-year period, or (b) 3% recurring commission plus a $25 match on advertisers' first deposit of $50 or $50 match if the first deposit is $100
• If so, what is the amount?
• Do you have an affiliate link? www.miva.com

General Description

• In under 75 words, please provide a brief description of your search engine: MIVA is one of the pioneers of pay-per-click advertising and specializes in the delivery of both contextual and vertical pay-per-click ads. With MIVA, advertisers can choose from two different networks: the Core Network and the recently launched Precision Network, which concentrates on specific business categories or verticals.