Mamma.com

Overview Questions

• Name of Search Engine Mamma.com
• Contact Address 388 St. Jacques West, Montreal, Qc, Canada H2Y 1S1
• Phone Number 888.844.2372
• Contact Email
• Year Founded 1996
• Company Website www.Mamma.com, www.MammaMediaSolutions.com
• Subsidiary Search Sites

Financial Status

• Public or Private? Public
• Primary Investors?

Traffic Questions

• Source(s) of advertiser traffic
• For the sources listed above, what are the respective program names? Mamma Branded Search Box Mamma Media Solutions Publisher Network Mamma Classifieds XML-based content delivery
• Can you choose your source of traffic (i.e. content, popups, search box)?
• Can you buy single distributions (i.e. only content from certain sites)?
• Is the content on the results page(s) backfilled by another search engine(s)? Yes
• If so who? InfoSpace, Yahoo, MSN, LookSmart
• Where do you geographically focus?
• Key brands/Primary Traffic Partners
• How many "searches" / month? Close to 1 Billion
• How many clicks to advertisers per month? 2.3 million
• Any Industry specialization?

Validation of Clicks

• Do you protect against invalid clicks? Yes
• How do you determine if a click is invalid? Mamma filters all search result clicks and removes robot traffic, repeated clicks by the same IP within a 24-hour period, clicks on results more than two hours old, IP addresses of suspicious origin and clicks from non-English speaking countries.
• What is your refund policy if clicks are determined to be invalid?
• Is this an automatic process, or is it client initiated? Client

Advertiser Economics

• How does the Advertiser pay?
• How is pricing determined?

Contractual Obligations

• Is there a minimum monthly spend? No
• If so, what is the minimum spend?
• Is there a Setup Fee? No
• If so, what is the fee?
• What Payment Methods are accepted?
• If you accept credit card as payment, is Automatic Billing Required? No
• Is there a minimum time commitment? No
• If so, what is it?
• When can the service be terminated? Immediately
• How is the service terminated?

Ease of Use

• Do you have a web-based interface? Yes
• If so, what can I do with it?
• Do you provide tracking?
• If so, what kind?
• If you provide tracking, how many unique conversions can you track?
• If you provide tracking, can you track CPA or ROAS? If so which one?
• Do you have an API feed? Yes
• If so, what are the requirements to get the API? No
• Is there a cost for the API? No

Budget Management

• If you provide budget management, can you track spend on a daily basis?
• If so, can you set daily budget caps?
• If so, are these daily caps hard caps or soft limits?
• Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
• How can advertisers pause their campaign?

Editorial Guidelines

• What are your editorial (words used) guidelines for headlines?
• What are your editorial (words used) guidelines for descriptions?
• What are your editorial (words used) guidelines for display URL's?
• What are your editorial (words used) guidelines for destination URL's?

Customer Service and Account Management

• Do you provide Customer Service? Yes
• Do you provide Account Mangement? Yes
• If so, are there different levels of service? Yes
• If you provide Account Management is it pooled or dedicated? Both
• What kind of service does your Account Management team provide?
• When is Account Management available? 9 a.m. - 5 p.m. EST, M-F
• When is Customer Service available? 9 a.m. - 5 p.m. EST, M-F
• How can customer service be reached? 1.888.844.2372
• Do you have standard presentations available for distribution to potential advertisers? Yes
• If so, how can one obtain a presentation?

Affiliate Programs

• Do you offer an affiliate program? Yes
• If so, is your affiliate program for traffic or new advertisers?
• For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?
• If so, what is the amount?
• For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? % and flat fee
• If so, what is the amount?
• Do you have an affiliate link? No

General Description

• In under 75 words, please provide a brief description of your search engine: About Mamma.com