LookSmart

Overview Questions

• Name of Search Engine LookSmart
• Contact Address 625 Second Street San Francisco, CA 94107
• Phone Number 415.348.7000
• Contact Email sales@looksmart.com
• Year Founded 1996
• Company Website www.looksmart.com
• Subsidiary Search Sites FindArticles.com, furl.net, looksmart.com, 180+ vertical search sites

Financial Status

• Public or Private? public - NASDAQ: LOOK
• Primary Investors? Listed in 10k for company

Traffic Questions

• Source(s) of advertiser traffic
• For the sources listed above, what are the respective program names? LookSmart Pay-Per-Click Advertising
• Can you choose your source of traffic (i.e. content, popups, search box)? Yes
• Can you buy single distributions (i.e. only content from certain sites)? No
• Is the content on the results page(s) backfilled by another search engine(s)? Yes
• If so who? LookSmart's 10+ AdCenter partners, e.g. Ask.com
• Where do you geographically focus?
• Key brands/Primary Traffic Partners CNET, Infospace, Information.com
• How many "searches" / month? 400 million per day
• How many clicks to advertisers per month? 45 million +
• Any Industry specialization?

Validation of Clicks

• Do you protect against invalid clicks? Yes
• How do you determine if a click is invalid? The LookSmart TrueLead filtration process thwarts invalid clicks from shady sources, spiders, robots, and other devious competitors. This innovative process helps keep our advertisers from incurring charges for fraudulent clicks.
• What is your refund policy if clicks are determined to be invalid? After a thorough investigation is conducted, refunds are issued if clicks are determined to be invalid.
• Is this an automatic process, or is it client initiated? Both, Automatic and Client

Advertiser Economics

• How does the Advertiser pay?
• How is pricing determined?

Contractual Obligations

• Is there a minimum monthly spend? No
• If so, what is the minimum spend? N/A
• Is there a Setup Fee? No
• If so, what is the fee? N/A
• What Payment Methods are accepted?
• If you accept credit card as payment, is Automatic Billing Required? Yes
• Is there a minimum time commitment? No
• If so, what is it? N/A
• When can the service be terminated? Immediately
• How is the service terminated?

Ease of Use

• Do you have a web-based interface? Yes
• If so, what can I do with it?
• Do you provide tracking? Available upon request
• If so, what kind? Pixel tracking
• If you provide tracking, how many unique conversions can you track? N/A
• If you provide tracking, can you track CPA or ROAS? If so which one? Yes, through the account representative
• Do you have an API feed? Yes
• If so, what are the requirements to get the API? No minimum
• Is there a cost for the API? No (for standard API)

Budget Management

• If you provide budget management, can you track spend on a daily basis? Yes
• If so, can you set daily budget caps? Yes
• If so, are these daily caps hard caps or soft limits? Hard--Advertisers will never pay more than their set cap amount
• Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit? This is controlled internally by pacing. LookSmart works with their partners to spread traffic delivery over the course of the day.
• How can advertisers pause their campaign?

Editorial Guidelines

• What are your editorial (words used) guidelines for headlines? 25 characters
• What are your editorial (words used) guidelines for descriptions? 70 characters
• What are your editorial (words used) guidelines for display URL's? 35 characters for display URLs
• What are your editorial (words used) guidelines for destination URL's? unrestricted

Customer Service and Account Management

• Do you provide Customer Service? Yes
• Do you provide Account Mangement? Yes
• If so, are there different levels of service? Yes
• If you provide Account Management is it pooled or dedicated? Dedicated
• What kind of service does your Account Management team provide?
• When is Account Management available? 9 a.m. - 6 p.m. PST
• When is Customer Service available? 6 a.m. - 6 p.m. PST
• How can customer service be reached? 877.512.5665(LOOK)
• Do you have standard presentations available for distribution to potential advertisers? Yes
• If so, how can one obtain a presentation? sales@looksmart.net

Affiliate Programs

• Do you offer an affiliate program? No
• If so, is your affiliate program for traffic or new advertisers? N/A
• For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? N/A
• If so, what is the amount? N/A
• For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? N/A
• If so, what is the amount? N/A
• Do you have an affiliate link? N/A

General Description

• In under 75 words, please provide a brief description of your search engine: LookSmart is an online advertising and technology company that provides relevant solutions for advertisers, publishers, and consumers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and banners via its consumer Web properties and a monitored ad distribution network; a customizable set of private-label solutions for publishers, and vertical search sites and web tools for consumers. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415.348.7000.