How many clicks to advertisers per month?45 million +
Any Industry specialization?
Validation of Clicks
Do you protect against invalid clicks?Yes
How do you determine if a click is invalid?The LookSmart TrueLead filtration process thwarts invalid clicks from shady sources, spiders, robots, and other devious competitors. This innovative process helps keep our advertisers from incurring charges for fraudulent clicks.
What is your refund policy if clicks are determined to be invalid?After a thorough investigation is conducted, refunds are issued if clicks are determined to be invalid.
Is this an automatic process, or is it client initiated?Both, Automatic and Client
How does the Advertiser pay?
How is pricing determined?
Is there a minimum monthly spend?No
If so, what is the minimum spend?N/A
Is there a Setup Fee?No
If so, what is the fee?N/A
What Payment Methods are accepted?
If you accept credit card as payment, is Automatic Billing Required?Yes
Is there a minimum time commitment?No
If so, what is it?N/A
When can the service be terminated?Immediately
How is the service terminated?
Ease of Use
Do you have a web-based interface?Yes
If so, what can I do with it?
Do you provide tracking?Available upon request
If so, what kind?Pixel tracking
If you provide tracking, how many unique conversions can you track?N/A
If you provide tracking, can you track CPA or ROAS? If so which one?Yes, through the account representative
Do you have an API feed?Yes
If so, what are the requirements to get the API?No minimum
Is there a cost for the API?No (for standard API)
If you provide budget management, can you track spend on a daily basis?Yes
If so, can you set daily budget caps?Yes
If so, are these daily caps hard caps or soft limits?Hard--Advertisers will never pay more than their set cap amount
Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?This is controlled internally by pacing. LookSmart works with their partners to spread traffic delivery over the course of the day.
How can advertisers pause their campaign?Immediately
What are your editorial (words used) guidelines for headlines?25 characters
What are your editorial (words used) guidelines for descriptions?70 characters
What are your editorial (words used) guidelines for display URL's?35 characters for display URLs
What are your editorial (words used) guidelines for destination URL's?Unrestricted
Customer Service and Account Management
Do you provide Customer Service?Yes
Do you provide Account Mangement?Yes
If so, are there different levels of service?Yes
If you provide Account Management is it pooled or dedicated?Dedicated
What kind of service does your Account Management team provide?
When is Account Management available?9 a.m. - 6 p.m. PST
When is Customer Service available?6 a.m. - 6 p.m. PST
How can customer service be reached?877.512.5665(LOOK)
Do you have standard presentations available for distribution to potential advertisers?Yes
If so, is your affiliate program for traffic or new advertisers?N/A
For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?N/A
If so, what is the amount?N/A
For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?N/A
If so, what is the amount? N/A
Do you have an affiliate link? N/A
In under 75 words, please provide a brief description of your search engine:LookSmart is an online advertising and technology company that provides relevant solutions for advertisers, publishers, and consumers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising and banners via its consumer Web properties and a monitored ad distribution network; a customizable set of private-label solutions for publishers, and vertical search sites and web tools for consumers. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415.348.7000.