Local.com

Overview Questions

• Name of Search Engine Local.com
• Contact Address Interchange USA, One Technology Drive, Bldg. G, Irvine CA 92618
• Phone Number 877.784.0805
• Contact Email
• Year Founded 1999
• Company Website www.interchangeusa.com
• Subsidiary Search Sites ePilot Search Distribution Network, Local Direct Network

Financial Status

• Public or Private? Publicly-traded: INCX (Nasdaq
• Primary Investors?

Traffic Questions

• Source(s) of advertiser traffic
• For the sources listed above, what are the respective program names? Cpc listings and keyword sponsor boxes
• Can you choose your source of traffic (i.e. content, popups, search box)? No
• Can you buy single distributions (i.e. only content from certain sites)? Yes
• Is the content on the results page(s) backfilled by another search engine(s)?
• If so who?
• Where do you geographically focus?
• Key brands/Primary Traffic Partners Local.com, Looksmart, Searches.com, SearchFeed, Pageseeker, Index, Lookseek, Find.com, SearchHit, Trafficboss, SearchBug, FindInfo, and various Yellowpages directories
• How many "searches" / month?
• How many clicks to advertisers per month?
• Any Industry specialization?

Validation of Clicks

• Do you protect against invalid clicks? Yes
• How do you determine if a click is invalid?
• What is your refund policy if clicks are determined to be invalid? Automated process removed dupe IPs in 24 hour period; customer service division will handle client initiated
• Is this an automatic process, or is it client initiated? Both, Automatic and Client

Advertiser Economics

• How does the Advertiser pay?
• How is pricing determined?

Contractual Obligations

• Is there a minimum monthly spend? Yes
• If so, what is the minimum spend? 10
• Is there a Setup Fee? No
• If so, what is the fee?
• What Payment Methods are accepted?
• If you accept credit card as payment, is Automatic Billing Required? No
• Is there a minimum time commitment? Yes
• If so, what is it? 90 days
• When can the service be terminated? 24 hours
• How is the service terminated?

Ease of Use

• Do you have a web-based interface? Yes
• If so, what can I do with it?
• Do you provide tracking?
• If so, what kind?
• If you provide tracking, how many unique conversions can you track?
• If you provide tracking, can you track CPA or ROAS? If so which one?
• Do you have an API feed? Yes
• If so, what are the requirements to get the API? $1000.00 Spend
• Is there a cost for the API? No

Budget Management

• If you provide budget management, can you track spend on a daily basis?
• If so, can you set daily budget caps?
• If so, are these daily caps hard caps or soft limits?
• Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
• How can advertisers pause their campaign?

Editorial Guidelines

• What are your editorial (words used) guidelines for headlines? Number + text
• What are your editorial (words used) guidelines for descriptions? Number + text
• What are your editorial (words used) guidelines for display URL's? Number + text
• What are your editorial (words used) guidelines for destination URL's? Number + text

Customer Service and Account Management

• Do you provide Customer Service? Yes
• Do you provide Account Mangement? Yes
• If so, are there different levels of service? Yes
• If you provide Account Management is it pooled or dedicated? Dedicated
• What kind of service does your Account Management team provide?
• When is Account Management available? 7 a.m. - 5 p.m. PST
• When is Customer Service available? 8 a.m. - 5 p.m. PST
• How can customer service be reached? 1-877-784-0805
• Do you have standard presentations available for distribution to potential advertisers? Yes
• If so, how can one obtain a presentation?

Affiliate Programs

• Do you offer an affiliate program? Yes
• If so, is your affiliate program for traffic or new advertisers? New Advertisers
• For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?
• If so, what is the amount?
• For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? Percentage of first deposit of $250 or more
• If so, what is the amount? 0.1
• Do you have an affiliate link? http://www.epilot.com/epilot4/Referral/default.asp

General Description

• In under 75 words, please provide a brief description of your search engine: ePilot is ranked as a leading pay-per-click search engine in the tier 2 space (only Yahoo/Overture and Google are Tier 1). Our network of 300-plus partners generates billions of searches monthly. To expand your footprint on the Web, ePilot focuses on the