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Google AdSense
Overview Questions
Name of Search Engine Google AdSense Contact Address 1600 Amphitheatre Pkwy. Mountain View, CA 94043 Phone Number N/A Contact Email adsense-support@google.com Year Founded 1998 Company Website www.google.com Subsidiary Search Sites Main Content Partners: About.com, NYTimes, Lycos - For more: https://adwords.google.com /support/bin/answer.py?answer=6119&hl=en Financial Status
Public or Private? Public Primary Investors? Traffic Questions
Source(s) of advertiser traffic For the sources listed above, what are the respective program names? Can you choose your source of traffic (i.e. content, popups, search box)? Yes Can you buy single distributions (i.e. only content from certain sites)? Yes Is the content on the results page(s) backfilled by another search engine(s)? No If so who? Where do you geographically focus? Key brands/Primary Traffic Partners How many "searches" / month? Not Available.How many clicks to advertisers per month? Not Available.Any Industry specialization? Validation of Clicks
Do you protect against invalid clicks? Yes How do you determine if a click is invalid? Detection and filtering techniques, advanced monitoring techniques, and the Google team What is your refund policy if clicks are determined to be invalid? Credit any invalid clicks Is this an automatic process, or is it client initiated? Both, Automatic and Client Advertiser Economics
How does the Advertiser pay? How is pricing determined? Contractual Obligations
Is there a minimum monthly spend? No If so, what is the minimum spend? Is there a Setup Fee? Yes If so, what is the fee? 5 What Payment Methods are accepted? If you accept credit card as payment, is Automatic Billing Required? No Is there a minimum time commitment? No If so, what is it? When can the service be terminated? Immediately How is the service terminated? Ease of Use
Do you have a web-based interface? Yes If so, what can I do with it? Do you provide tracking? Yes If so, what kind? If you provide tracking, how many unique conversions can you track? If you provide tracking, can you track CPA or ROAS? If so which one? CPA Do you have an API feed? Yes. If so, what are the requirements to get the API? Is there a cost for the API? Budget Management
If you provide budget management, can you track spend on a daily basis? Yes If so, can you set daily budget caps? Yes If so, are these daily caps hard caps or soft limits? Soft limits Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit? 24 hours How can advertisers pause their campaign? ImmediatelyEditorial Guidelines
What are your editorial (words used) guidelines for headlines? 25 What are your editorial (words used) guidelines for descriptions? 70 What are your editorial (words used) guidelines for display URL's? 35 What are your editorial (words used) guidelines for destination URL's? 1024 Customer Service and Account Management
Do you provide Customer Service? Yes Do you provide Account Mangement? Yes If so, are there different levels of service? Yes - Basic and Premium Service Levels If you provide Account Management is it pooled or dedicated? Both What kind of service does your Account Management team provide? When is Account Management available? When is Customer Service available? How can customer service be reached? adsense-support@google.com Do you have standard presentations available for distribution to potential advertisers? Yes If so, how can one obtain a presentation? WebsiteAffiliate Programs
Do you offer an affiliate program? No If so, is your affiliate program for traffic or new advertisers? For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? If so, what is the amount? For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? If so, what is the amount? Do you have an affiliate link? General Description
In under 75 words, please provide a brief description of your search engine: Google's mission is to organize the world's information and make it universally accessible and useful. It's widely recognized as the world's largest search engine, and its utility and ease of use have made it one of the world's best known brands almost en
