Genieknows.com

Overview Questions

• Name of Search Engine Genieknows.com
• Contact Address 1567 Argyle Street. Halifax. Nova Scotia. B3J 2B2 Canada
• Phone Number 877.644.3643
• Contact Email feedback@genieknows.com
• Year Founded 1999
• Company Website www.genieknows.com
• Subsidiary Search Sites

Financial Status

• Public or Private? Private
• Primary Investors?

Traffic Questions

• Source(s) of advertiser traffic
• For the sources listed above, what are the respective program names? Genieknows content, Smartgenie toolbar, Genieknows.com Global Feed
• Can you choose your source of traffic (i.e. content, popups, search box)? Yes
• Can you buy single distributions (i.e. only content from certain sites)? Yes
• Is the content on the results page(s) backfilled by another search engine(s)? A small %
• If so who? Private Information
• Where do you geographically focus?
• Key brands/Primary Traffic Partners Over 900 partners
• How many "searches" / month? 1.2 Billion
• How many clicks to advertisers per month?
• Any Industry specialization?

Validation of Clicks

• Do you protect against invalid clicks? Yes
• How do you determine if a click is invalid? We have several automated screening process and polices pertaining to click validity one of them being if an ad is clicked on more than twice in a 24 hour time by the same IP Address we do not charge the advertiser for any additional clicks after the seco
• What is your refund policy if clicks are determined to be invalid? Refunds are issued from our accounting department
• Is this an automatic process, or is it client initiated?

Advertiser Economics

• How does the Advertiser pay?
• How is pricing determined?

Contractual Obligations

• Is there a minimum monthly spend? No
• If so, what is the minimum spend?
• Is there a Setup Fee? Yes
• If so, what is the fee? $50 U.S. - which is used towards adspend
• What Payment Methods are accepted?
• If you accept credit card as payment, is Automatic Billing Required? No
• Is there a minimum time commitment? No
• If so, what is it?
• When can the service be terminated? 24 hours
• How is the service terminated?

Ease of Use

• Do you have a web-based interface? Yes
• If so, what can I do with it?
• Do you provide tracking?
• If so, what kind?
• If you provide tracking, how many unique conversions can you track?
• If you provide tracking, can you track CPA or ROAS? If so which one?
• Do you have an API feed? No
• If so, what are the requirements to get the API?
• Is there a cost for the API?

Budget Management

• If you provide budget management, can you track spend on a daily basis?
• If so, can you set daily budget caps?
• If so, are these daily caps hard caps or soft limits?
• Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
• How can advertisers pause their campaign?

Editorial Guidelines

• What are your editorial (words used) guidelines for headlines? Number + text
• What are your editorial (words used) guidelines for descriptions? Number + text
• What are your editorial (words used) guidelines for display URL's? Number + text
• What are your editorial (words used) guidelines for destination URL's? Number + text

Customer Service and Account Management

• Do you provide Customer Service? Yes
• Do you provide Account Mangement? Yes
• If so, are there different levels of service? No
• If you provide Account Management is it pooled or dedicated? Dedicated
• What kind of service does your Account Management team provide?
• When is Account Management available? 9 a.m. - 5 p.m. AST
• When is Customer Service available? 10 a.m. - 5 p.m. AST
• How can customer service be reached?
• Do you have standard presentations available for distribution to potential advertisers? Yes
• If so, how can one obtain a presentation?

Affiliate Programs

• Do you offer an affiliate program? Yes
• If so, is your affiliate program for traffic or new advertisers? Both
• For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee? % of revenue
• If so, what is the amount?
• For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee? % of revenue
• If so, what is the amount?
• Do you have an affiliate link?

General Description

• In under 75 words, please provide a brief description of your search engine: Genieknows.com is a premier mid tier Pay Per Click engine that is currently serving 35-40 million searches per day, or roughly 1.2 billion searches per month. Genieknows.com is the only Pay per click engine that still offers 1 cent minimum bidding within