BUSINESS.COM

Overview Questions

• Name of Search Engine BUSINESS.COM
• Contact Address 2120 COLORADO AVENUE, 3RD FLOOR, SANTA MONICA, CA 90404
• Phone Number 888.441.4466
• Contact Email
• Year Founded 1999
• Company Website WWW.BUSINESS.COM
• Subsidiary Search Sites WWW.WORK.COM

Financial Status

• Public or Private? Private
• Primary Investors?

Traffic Questions

• Source(s) of advertiser traffic
• For the sources listed above, what are the respective program names? CPC, Annual Directory, Placement
• Can you choose your source of traffic (i.e. content, popups, search box)? No
• Can you buy single distributions (i.e. only content from certain sites)? No
• Is the content on the results page(s) backfilled by another search engine(s)? Only if the keyword is outside of our keyword directory
• If so who? Google
• Where do you geographically focus?
• Key brands/Primary Traffic Partners BUSINESSWEEK, FORBES, INC.COM, INTERNET.COM, ALLBUSINESS.COM, BUSINESS.COM
• How many "searches" / month? 14200000
• How many clicks to advertisers per month? varies
• Any Industry specialization?

Validation of Clicks

• Do you protect against invalid clicks? Yes
• How do you determine if a click is invalid? Through click-filtering software
• What is your refund policy if clicks are determined to be invalid? Case-by-case; this rarely happens
• Is this an automatic process, or is it client initiated? Automatic

Advertiser Economics

• How does the Advertiser pay?
• How is pricing determined?

Contractual Obligations

• Is there a minimum monthly spend? No
• If so, what is the minimum spend?
• Is there a Setup Fee? No
• If so, what is the fee?
• What Payment Methods are accepted?
• If you accept credit card as payment, is Automatic Billing Required? No
• Is there a minimum time commitment? No
• If so, what is it?
• When can the service be terminated? At any time
• How is the service terminated?

Ease of Use

• Do you have a web-based interface? Yes
• If so, what can I do with it?
• Do you provide tracking? No
• If so, what kind?
• If you provide tracking, how many unique conversions can you track?
• If you provide tracking, can you track CPA or ROAS? If so which one?
• Do you have an API feed? Yes. Beta
• If so, what are the requirements to get the API?
• Is there a cost for the API? No

Budget Management

• If you provide budget management, can you track spend on a daily basis? Yes
• If so, can you set daily budget caps? No
• If so, are these daily caps hard caps or soft limits?
• Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit?
• How can advertisers pause their campaign?

Editorial Guidelines

• What are your editorial (words used) guidelines for headlines? Number + text (60 characters)
• What are your editorial (words used) guidelines for descriptions? Number + text (150 characters)
• What are your editorial (words used) guidelines for display URL's? Number + text (45 characters)
• What are your editorial (words used) guidelines for destination URL's? Number + text (500 characters)

Customer Service and Account Management

• Do you provide Customer Service? Yes
• Do you provide Account Mangement? Yes
• If so, are there different levels of service? Yes
• If you provide Account Management is it pooled or dedicated? Dedicated
• What kind of service does your Account Management team provide?
• When is Account Management available? 8.30 a.m. - 5:30 P.M., PST
• When is Customer Service available? 8.30 a.m. - 5:30 P.M., PST
• How can customer service be reached? 310-586-4111
• Do you have standard presentations available for distribution to potential advertisers? Yes
• If so, how can one obtain a presentation?

Affiliate Programs

• Do you offer an affiliate program? No
• If so, is your affiliate program for traffic or new advertisers?
• For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?
• If so, what is the amount?
• For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?
• If so, what is the amount?
• Do you have an affiliate link?

General Description

• In under 75 words, please provide a brief description of your search engine: BUSINESS.COM IS THE SEARCH ENGINE DESIGNED AND ORGANIZED STRICTLY FOR BUSINESS. IT PROVIDES PROFESSIONALS EASY ACCESS TO BUSINESS PRODUCTS, SERVICES, COMPANIES, NEWS AND OTHER BUSINESS INFORMATION TO GET THEIR JOBS DONE MORE EFFICIENTLY.