AdOn Network

Overview Questions

• Name of Search Engine AdOn Network
• Contact Address 4130 E Van Buren St, Ste 250, Phoenix, AZ 85008
• Phone Number 866.258.9245
• Contact Email adsales@adonnetwork.com
• Year Founded 1999
• Company Website www.mygeek.com
• Subsidiary Search Sites

Financial Status

• Public or Private? Private
• Primary Investors?

Traffic Questions

• Source(s) of advertiser traffic
• For the sources listed above, what are the respective program names? AdOn Network
• Can you choose your source of traffic (i.e. content, popups, search box)?
• Can you buy single distributions (i.e. only content from certain sites)?
• Is the content on the results page(s) backfilled by another search engine(s)?
• If so who?
• Where do you geographically focus?
• Key brands/Primary Traffic Partners Lycos
• How many "searches" / month?
• How many clicks to advertisers per month?
• Any Industry specialization?

Validation of Clicks

• Do you protect against invalid clicks? Yes
• How do you determine if a click is invalid? Actively monitor traffic provided to our advertisers through proprietary automated and manual procedures
• What is your refund policy if clicks are determined to be invalid?
• Is this an automatic process, or is it client initiated?

Advertiser Economics

• How does the Advertiser pay?
• How is pricing determined?

Contractual Obligations

• Is there a minimum monthly spend?
• If so, what is the minimum spend?
• Is there a Setup Fee?
• If so, what is the fee?
• What Payment Methods are accepted?
• If you accept credit card as payment, is Automatic Billing Required?
• Is there a minimum time commitment?
• If so, what is it?
• When can the service be terminated?
• How is the service terminated?

Ease of Use

• Do you have a web-based interface? Yes
• If so, what can I do with it?
• Do you provide tracking? Yes
• If so, what kind? Pixel Tracking
• If you provide tracking, how many unique conversions can you track?
• If you provide tracking, can you track CPA or ROAS? If so which one? ROI
• Do you have an API feed?
• If so, what are the requirements to get the API?
• Is there a cost for the API?

Budget Management

• If you provide budget management, can you track spend on a daily basis? Yes
• If so, can you set daily budget caps? Yes
• If so, are these daily caps hard caps or soft limits? Hard Caps
• Can you spread your daily budget over 24 hours, or does the system pause the account once the daily budget is hit? Pauses onces the daily budget is hit
• How can advertisers pause their campaign?

Editorial Guidelines

• What are your editorial (words used) guidelines for headlines? 50
• What are your editorial (words used) guidelines for descriptions? 250
• What are your editorial (words used) guidelines for display URL's? 200
• What are your editorial (words used) guidelines for destination URL's?

Customer Service and Account Management

• Do you provide Customer Service? Yes
• Do you provide Account Mangement? Yes
• If so, are there different levels of service?
• If you provide Account Management is it pooled or dedicated? Dedicated
• What kind of service does your Account Management team provide?
• When is Account Management available?
• When is Customer Service available?
• How can customer service be reached?
• Do you have standard presentations available for distribution to potential advertisers?
• If so, how can one obtain a presentation?

Affiliate Programs

• Do you offer an affiliate program? Yes
• If so, is your affiliate program for traffic or new advertisers? New advertisers
• For traffic, do you pay a percentage of revenue, a one time fee, or a flat fee?
• If so, what is the amount?
• For new advertisers, do you pay a percentage of revenue, a one time fee, or a flat fee?
• If so, what is the amount?
• Do you have an affiliate link? http://www.mygeek.com/public/registration.jsp

General Description

• In under 75 words, please provide a brief description of your search engine: myGeek, Inc., established in 1999 and headquartered in Phoenix, Ariz., is a venture-backed online advertising network featuring advertising solutions for advertisers, search sites, publishers and agencies. myGeek's AdOn Network, featuring both cost-per-view and cost-per-click advertising, is one of the largest site-specific ad networks online with over 3 billion search queries and 55 million unique users per month. myGeek also provides a suite of ASP solutions and products to companies looking to increase their search revenue and take advantage of the continual growth in online advertising and commerce.