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Promote Key Values or FeaturesThe key to any successful advertising, whether online or offline, is to promote the key values and features of your product or service. This can be as simple, and effective, as using phrases like “free shipping,” “money-back guarantee,” or “only $4.99 per month.” The obvious fact to keep in mind is that you’re looking to promote the most attractive features of your business. If your prices aren’t the most competitive, don’t feature a price that’s likely to be higher than those advertised by your competitors. Instead, draw attention to your excellent quality, attentive customer service—whatever your business’s core features. |
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