AdMax™ Phone Conversion Tracking
Online advertisements and landing pages will often include a toll-free number for customers to ask questions or place an order. Although this is an effective means of increasing engagement and driving conversions, marketers struggle to accurately track the online sources of their inbound calls and easily include telephone-closed conversions in their online marketing analytics.
AdMax can dynamically allocate phone numbers to your SEM landing pages, associate them with keywords, and track telephone-based conversions. By bringing together offline activity with online conversions, The Search Agency provides a more comprehensive analysis of your campaign performance. Phone conversion tracking is offered in partnership with Mongoose Metrics and includes:
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Offline conversion tracking at any level of granularity
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Inclusion of offline conversions in bid optimization
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Performance tracking for cross-channel campaigns
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Advanced call data and analytics
Contact us to learn how phone conversion tracking can improve the ROI of your search marketing campaigns.
About our partner, Mongoose Metrics:
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends™, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit www.mongoosemetrics.com or call 1.877.784.0496. Follow Mongoose Metrics on Twitter @mongoosemetrics.
