White Papers

Committed to sharing our expertise, research, and point of view, The Search Agency publishes insights in the form of focused online marketing white papers exploring original research, prevalent issues, and emerging trends. Take a look through our library of past white papers to take a deeper dive into some of the industry’s most important topics. Click on a title to download your copy and check back often for new online marketing white papers!

 

optimizing SEO for the mobile web

The Mobile Web is an invaluable channel for marketers which is continuing to grow. If you’re not optimizing for mobile users, you’re missing out on the full potential of this valuable channel. If you already have a mobile presence, there’s always room to improve and to further capitalize on it…

jQuery is a short-hand JavaScript library that allows developers to accomplish actions with a minimal amount of code. We typically recommend using CSS to stylize and enhance content. However, CSS has some limitations and sometimes other languages, such as jQuery, must be used to provide certain functionality…

using jQuery without compromising SEO
seo performance with css

Cascading Style Sheets, or CSS, is a great tool for enhancing elements on a webpage, the most recent version of which is CSS3. Unlike other scripts and tools, CSS provides an optimized solution that goes hand-in-hand with your optimization efforts…

attribution

Leveraging an Online-to-Offline Attribution Methodology

Attribution, Search Engine Marketing
newspaper

How Print News and Media Website are Faring on Mobile

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
restaurants

Are Restaurant and Catering Websites Optimized for Mobile?

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
travel

How Easy are the Top-visited Travel Websites to Use on Mobile?

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
united kingdom

How Well-optimized Are FTSE 100 Brands’ Mobile Experiences?

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
optimizing for the mobile web

Optimization Strategies for the Mobile Web

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
jquery

Using jQuery Without Compromising SEO

Search Engine Optimization
css

Driving SEO Performance with CSS

Conversion Rate Optimization, Search Engine Optimization
mobile search

Are Multichannel Retailer Websites Designed for Mobile Shopping Success?

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
sears tower

Are Fortune 100 Company Sites Built for Mobile Success?

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
responsive web design

Implementing Responsive Website Design

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
online shopping

Are Web-only Retailers Optimized for the Mobile Search Experience?

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
29-migration-tr

Executing a Successful Website Migration

Search Engine Optimization
universal analytics

The Search Agency’s POV – Universal Analytics

Attribution, Search Engine Marketing
meeting

Automating SEM for SMB Channels

Search Engine Marketing
money exchange

How Do Search Engines Turn a Profit?

Search Engine Marketing
measureable video marketing

Mastering Google TV Ads

Display Advertising
holiday shopping

5 Digital Marketing Trends to Try During the Holidays

Conversion Rate Optimization, Mobile Marketing, Search Engine Optimization
mobile-featured

Dial Up Your Online Marketing Results with Mobile SEM

Mobile Marketing, Search Engine Marketing
google search bar

Google Instant’s Impact on SEM and SEO

Search Engine Marketing, Search Engine Optimization
digital marketing

Core Drivers of SEM and SEO Success

Search Engine Marketing, Search Engine Optimization