Campaign Diagnostics

The Search Agency provides clients with a robust keyword expansion service using set of proprietary databases developed at Brown University, Princeton, and MIT. Using existing terms that have proven to be effective, The Search Agency then identifies new keywords based on the following five concepts: spelling, keyword concept, meaning, hierarchy, and intentionality.

New potential terms are reviewed and submitted to the various search engines as appropriate. New terms are then performance-tested, and non-performing terms are removed. The process is then started again based on the new set of performing keywords. Iteration, iteration, and more iteration is the key to successful keyword expansion, and SEM in general.