Online Marketing Tools and Technology

The Search Agency’s AdMax™ Online Marketing Platform provides data-driven decision support to your account management team. AdMax is our own proprietary technology and is maintained by a dedicated in-house team of software engineers and statisticians. Our technology team works closely with our clients, account teams, search engines, and publishers to enhance AdMax and add an array of new features to optimize performance. With complete control over the platform, TSA is well positioned to make rapid enhancements based on client requirements and quickly take advantage of emerging marketplace opportunities.
Most importantly, AdMax was engineered to be fully customizable. All inputs, outputs, and optimization variables can be tailored to your marketing objectives and key metrics. Key features of AdMax include:

Analytics and Reporting
AdMax is designed to give you complete visibility into every aspect of your online marketing program. Whether you need detailed reports on specific campaigns, daily alerts of variance in customer activity, or a dashboard of key performance indicators, AdMax is powerful and flexible enough to track performance across channels and measure the effectiveness of your online marketing program.

Bid Optimization
AdMax’s proprietary Bid Optimization Engine enables TSA to maximize efficiency of spend on online auction-priced media in order to reach our client’s conversion volume goals. AdMax makes keyword-level bid recommendations, based on historical data for each keyword, using sophisticated statistical algorithms to optimize performance, within parameters set by TSA’s veteran search professionals.

Phone Tracking
Phone Conversion Tracking enables our account teams to properly attribute online marketing efforts to offline phone-driven conversions. Phone numbers are dynamically allocated to landing pages, connecting online ad spend to offline conversions, and improving the overall performance of your SEM campaigns.

Website Content Analysis
The AdMax Content Analysis Tool analyzes the competition in organic search results for a particular term, for a given client web page. The report includes a wide variety of linguistic recommendations on keyword selection, keyword density, and readability. SEO Content writers use these actionable insights to optimize the page, typically improving the page’s ranking and organic traffic.

Website Architecture Diagnostics
The Search Agency has developed a proprietary spider that can crawl your entire website to indentify pages with potential structural issues. After inspection for adherence to The Search Agency’s SEO best practices, our SEO architecture specialists then interpret the results and deliver actionable recommendations you can immediately use to improve organic search ranking, and drive high-quality traffic to your site.

Contact us to learn more about the value of an integrated online marketing platform and how our technology can help take your campaign to the next level.