The Search Agency's Mobile Experience Scorecard Highlights Mobile Readiness from Some of the World's Largest Brands
LOS ANGELES, Calif. - Oct. 10,2003 - The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its Mobile Experience Scorecard: Fortune 100 Companies, which looks at how some of the largest, most well-recognized companies are adapting to the new mobile landscape via Google's best practices. The Search Agency's team of mobile experts evaluated the mobile sites of Fortune 100 companies to determine which were most closely alighed with established mobile marketing best practices.
"With Google's recent algorithm updates such as Hummingbird and their increased emphasis on the mobile experience, we created the mobile experience scorecard to assess how some of America's largest companies are presenting their brands to mobile users. And were frankly surprised by the results," said Grant Simmons Director, SEO and Social Product at The Search Agency. "Consumers expect that they can easily interact with their favorite brands online while on the go, and businesses that do not provide mobile-friendly experiences risk losing valuable search traffic and alienating mobile users. And it's not just large companies - businesses of all sizes need to consider how they are catering to mobile audiences and benchmark their mobile-readiness against industry standards."
The Mobile Experience Scorecard calculated a total score out of a possible five points - one being the lowest and a score of five being the highest possible - for each of the Fortune 100's mobile sites. Analysis was based on five factors: load speed, site format, calculated download speed, social media presence, and app presence. The analysis was based on both quantitative factors established by industry best practices and Google, and a series of qualitative factors.
Despite the sizable budget and big brand names of these companies, the results were surprising.
And the winners are...
To see the full methodology and download a copy of the report, please visit: http://www.thesearchagency.com/classroom/research/.