LOS ANGELES, CA - August 25, 2009 - CyberDefender Corporation (OTC Bulletin Board: CYDE), an award-winning provider of PC security, Antispyware/ Antivirus Software, PC Optimization, PC Support, and Identity Theft Prevention solutions, said today that it has reached an agreement with The Search Agency (TSA), to manage CyberDefender's search marketing campaigns utilizing TSA's proprietary software. This will include new campaigns in search engine marketing (SEM), search engine optimization (SEO) and Yahoo's Search Submit Pro (SSP). The goals of TSA's efforts are to help scale CyberDefender's search marketing to a new level and, while doing so, increase the return on CyberDefender's expenditure for search marketing as well as improve the profitability of this activity.
"Search engine marketing has been a primary factor behind the growth we have achieved to date," said Gary Guseinov, CEO of CyberDefender, "and it will remain extremely important to us even as we dramatically increase DRTV/radio marketing and retail distribution. As we scale up our expenditures in each of these channels, our goal is not only to expand our sales and customer base, but also to achieve and build profits. We admire the success TSA has achieved with its results-driven approach to search marketing campaigns and firmly believe TSA will permit us to achieve even greater success in our campaigns. Early indicators are that this is in fact the case."
"The Search Agency is very proud to partner with a well-respected and growing company such as CyberDefender," said David Hughes, CEO of The Search Agency. "We have worked hard to develop a core competency in optimizing online marketing campaigns for subscription-based businesses. We intend to leverage every aspect of this experience to drive rapid improvements in CyberDefender’s key customer acquisition metric," he added.
About The Search Agency
The Search Agency provides an integrated suite of pre-click and post-click online marketing services including search engine optimization, search engine marketing, conversion path optimization, comparison shopping management, social media, and display media. Founded by experts in bid optimization technology and online marketing, the company has grown to over 100 employees and is an active member of the advertiser councils for the three major search engines. The Search Agency is one of the largest and fastest growing online marketing firms, having been named a Rising Star in the Deloitte Technology Fast 500 and a top-10 independent U.S. search marketing agency by Advertising Age. For more information or to schedule a free online marketing audit, visit www.thesearchagency.com or call 888.257.6736.
About CyberDefender Corporation
CyberDefender Corporation, based in Los Angeles, believes that its Internet security technology offers the earliest possible detection and most aggressive defense against Internet security attacks. CyberDefender uses a patent pending secure peer-to-peer collaborative threat protection network (the earlyNETWORK), to combat spyware, viruses and identity theft. Products employing the earlyNETWORK include CyberDefender Early Detection Center and MyIdentityDefender. CyberDefender also offers PC optimization utilities and Live Premium Technical Support services. CyberDefender products are fully compatible with Microsoft's Vista Operating system and available at http://www.cyberdefender.com. To date, more than 15 million consumers have used CyberDefender products.
Forward Looking Statements
Statements in this press release that are not statements of historical or current fact, such as CyberDefender's expectation of future revenue growth and profitability, constitute "forward-looking statements". Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause CyberDefender's actual results to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. Factors that could cause CyberDefender's results to be materially different from the forward-looking statements include whether CyberDefender will be able to find financing when and as it needs it and whether CyberDefender's revenues will eventually exceed its expenses. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in CyberDefender's reports and registration statements filed with the Securities and Exchange Commission, which are available for review at http://www.sec.gov/.