Worldwide Partners Enters South Korea; Adds Search And CRM Specialists in the US


DENVER - May 15, 2008 - Worldwide Partners, Inc., the world's largest privately held owner-operated advertising and marketing services network with in excess of $4 billion in client billings under management, has expanded its geographic footprint into South Korea and added capabilities in the area of search and customer relationship management with the addition of three partner agencies to the growing network.

The three new partner agencies are "Alt.," based in Alameda, CA, The Search Agency, which is based in Santa Monica, CA, and Seoul, South Korean-based SMART GROUP. With the addition of these agencies, 30 shops have joined Worldwide Partners in the past two years as the company continues to expand its skill set and global reach to both the partner network and their clients.

"Our newest partners reflect our goal of not just expanding geographically into key markets like Korea, but also across disciplines such as CRM and search," said Worldwide Partners President and Chief Executive Officer Al Moffatt. "We're very pleased to welcome such strong firms as Alt., SMART GROUPS and The Search Agency. We now have 94 partners in 53 countries, the most ever for Worldwide Partners."

Alt. is a digitally fueled independent full-service marketing agency specializing in CRM with offices in the Bay Area of California and Seattle, WA. Its clients include Microsoft Dynamics, the United States Tennis Association, Ackerly Partners and Red Rover Software. The agency's management team includes Jack Balousek, a Director of Alt., who used to run the former FCB/West operation and Bill Fritsch, who was a partner at Hydrogen. Hydrogen, which is based in Seattle, is also a partner agency in WPI.

The Search Agency is a leading provider of search engine marketing, search engine optimization and conversion optimization services. Using its proprietary AdMax platform, The Search Agency provides full-service optimization of all aspects of search marketing worldwide, from creative development to bid management to full report all with the goal of constantly improving efficiency and return on investment (ROI). The Search Agency employs search industry experts to guide its clients through the complicated world of search engine marketing (SEM) and search engine optimization (SEO) and in turn convert quality traffic for those clients into revenue through conversion path optimization (CPO). This personal approach combine with the company's innovative and proprietary technology enables its clients to maximize ROI on search spend.

The SMART GROUP was founded in 1999 and is one of South Koreas' leading independent advertising agencies. It's clients include food processor Maniker; Chung rim, a publishing company; grilled chicken franchiser Jinjin Food System; hotelier the Ramid Group and the cosmetics line from Clinique. With the addition of SMART GROUP, Worldwide Partners is now represented in eight Asian markets with 10 agencies in the network. Last month, Pressman Advertising, one of India's leading independent agencies based in Mumbai, joined Worldwide Partners.