The Search Agency Announces the Launch of Online Conversion Rate Optimization Service


Los Angeles, March 14, 2007 - The Search Agency ™, a full service search engine marketing (SEM) and search engine optimization (SEO) company, announces the launch of its latest service designed to help clients maximize conversion rates. Online Conversion Rate Optimization provides software and services to test elements of Web pages and improve conversion rates.

"Offering Web page testing capabilities to maximize conversion rates is a natural complement to our core SEM and SEO offerings," said David Hughes, CEO of The Search Agency. "Our goal is to continuously work with our clients to improve their search marketing ROI. We've developed our suite of online conversion tools and services in response to those ROI goals. Online Conversion Rate Optimization will be offered first to current clients. Since we already understand their key performance metrics and history of online traffic, we can offer an integrated solution."

The Search Agency's rigorous methodology removes the guesswork from online conversion analysis and optimization. Services include copywriting, graphic and html-based design, and technical expertise and analysis based upon industry best practices. The account management teams will work with clients to determine their goals, whether it's converting their visitors to buyers or generating leads. Once goals and key performance indicators have been established, the teams will conduct a landing page analysis to define key variables for testing such as headlines, copy, hero shots, or virtually any element on these pages. Results are fed back into an iterative testing cycle to ensure optimal conversion results over time.