Online Marketing Articles by The Search Agency

Our team members are not only experts, they are industry educators. We feel passionate about sharing our expertise and point of view as a company, as well as on an individual level. Many of our resident specialists consistently contribute authored pieces in some of the leading industry publications. Take a look at some of our team members’ featured articles, and be sure to check back soon for updates.

 

 

 

 

Article - Waterman - 2/14

Google+: Where Your Online Identify Will Be Defined

David Waterman, Account Director - February, 2014

Article - Freeman - 2/14

Why you need to care about Google Authorship

Erik Freeman, Senior Account Director - February, 2014

Article - Grebow - 1/14

Redefining Online Privacy

Matt Grebow, Director Paid Search  - January, 2014

Article - Simmons - 12/13

Holiday Ecommerce SEO: The (Almost) A-Z Guide

Grant Simmons, Director of SEO and Social Product - December, 2013

Article - Campbell - 11/13

You Might not Care About Google+, but it Cares About you

Alex Campbell, Deputy Managing Director - November, 2013

Article - Wiratunga - 11/13

Google AdWords Estimated Conversions - Get the Low Down

Ranil Wiratunga, Senior Director Paid Media - November, 2013

Article - Quinn - 10/13

5 Things SMBs Can Do to Optimize for Mobile Search

Corey Quinn, Vice President Business Development - October, 2013

Article - Fillmore - 10/13

How Authorship Killed My Website

Mark Fillmore, Senior Director Earned Media - October, 2013

Article - Simmons - 10/13

Google's Hummingbird Algorithm: What it Means for E-commerce

Grant Simmons, Director of SEO and Social Product - October, 2013

Article - Waterman - 10/13

Don't Listen to Buzzfeed - Keep Your Company Blog

David Waterman, Director of SEO - October, 2013

Article - Egan - 9/13

3 Ways Content Will Be Affected By Google's Latest Hummingbird Update

Rick Egan, VP Group Accounts - September, 2013

Article - Carrillo - 9/13

7 Ways to Generate Content Ideas People Actually Care About

David Carrillo, Manager Earned Media - September, 2013

Article - Quinn - 9/13

5 Things SMBs Can Do to Optimize for Mobile Search

Cory Quinn, Vice President Business Development - September, 2013

Article - Green - 8/13

Search Engines Are Not Complying with FTC Guidelines

Alec Green, Vice President Marketing - August, 2013

Article - Simmons - 8/13

Ten Tips to the Top of Google

Grant Simmons, Director of SEO and Social Product - August, 2013

Article - Simmons - 7/13 2

The 10 Days of Google Panda

Grant Simmons, Director of SEO and Social Product - July, 2013

Article - Hughes - 7/13

Big Data is the Only Way to Compete with Google

David Hughes, CEO - July, 2013

Article - Simmons - 7/13

5 Ways to Spot a Search Superstar

Grant Simmons, Director of SEO and Social Product - July, 2013

Article - Green - 7/13

Soccer and Social Media: An Interview with Lisa Bregman, Manager, Digital & Social Media for LA Galaxy

Alec Green, Vice President Marketing - July, 2013

Article - Simmons - 6/13

 

SEO: Rules of Engagement

Grant Simmons, Director of SEO and Social Product - June, 2013

Article - Simmons - 5/13 2

 

Beating a Dead Penguin

Grant Simmons, Director of SEO and Social Product - May, 2013

Article - Green - 5/13

Four Reasons to Stop Calling Tablets Mobile Devices

Alec Green, Vice President Marketing - May, 2013

Article - McKenna - 5/13

Report: SMX London 2013

Caragh McKenna, Group Account Director, UK - May, 2013

Article - Wiratunga - 5/13

The Bid Management Tools Arm Race

Ranil Wiratunga, Senior Director Paid Media - May, 2013

Article - Waterman - 5/13

How to Un-zombify Your Blog

David Waterman, Director SEO and Content Development - May, 2013

Article - Wilson - 5/13

 

How to Adjust to the New Consumer Journey

Keith Wilson, Vice President Agency Products - May, 2013

 

Article - Simmons - 5/13

 

Awesome Frickin' Content

Grant Simmons, Director of SEO and Social Product - May, 2013

Article - Waterman - 4/13

5 Signs A Blog Has Turned Into A Zombie

David Waterman, Director SEO and Content Development - April, 2013

Article - Wiratunga - 4/13

Enhanced Campaigns Spring Cleaning: Just Get It Over With

Ranil Wiratunga, Senior Director Paid Media - April, 2013

Article - Simmons - 4/13

 

10 Killer SEO Landing Page Tips

Grant Simmons, Director of SEO and Social Product - April, 2013

Article - Waterman - 3/13

 

Newest Google Update Hit over the Weekend

David Waterman, Director SEO and Content Development - April, 2013

Article - Simmons - 3/13

 

7 Ways to Get More Organic Search Clicks

Grant Simmons, Director of SEO and Social Product - March, 2013

Article - Simmons - 2/13

 

SEO Roles of Engagement: Stimulate, Don't Alientate!

Grant Simmons, Director of SEO and Social Product - February, 2013

Article - Sundell - 2/13

 

Understanding Your Audience One Screen at a Time

Heather Sundell, Marketing Manager - February, 2013

 

Article - Waterman - 1/13

 

5 Steps For Optimizing Brand-Centric Pages

David Waterman, Director SEO and Content Development - January, 2013

Article - Simmons - 1/13

Keywords Are Dead! Long Live User Intent!

Grant Simmons, Director of SEO and Social Product - January, 2013

Article - Simmons - 12/12

Avoiding the SEO Fiscal Cliff - Justifying Investment With Metrics That Matter

Grant Simmons, Director of SEO and Social Product - December, 2012

Article - Sundell - 12/12

Dear Santa, Please Bring Me Better Facebook Features

Heather Sundell, Marketing Manager - December, 2012

 

Articles - Gottlieb - 12/12

iPad for Sarah This Christmas - Santa Monica, CA - Santa's List

Sarah Gottlieb, Manager Earned Media - December, 2012

Article - Sundell - 11/12 2

10 Ways to Stalk a Facebook Profile for Holiday Gift Ideas

Heather Sundell, Marketing Manager - November, 2012

 

Article - Sundell - 11/12

Facebook Engagement Is Up, So Get On Board With New Features

Heather Sundell, Marketing Manager - November, 2012

 

Article - Gottlieb - 11/12

The Dazzling Presidential Election Display Advertising Duel

Sarah Gottlieb, Manager Earned Media - November, 2012

 

Article - Sundell - 10/12 2

7 Tips For Dealing With Facebook Advertising Woes

Heather Sundell, Marketing Manager - October, 2012

 

Article - Sundell - 10/12

You're Already Doing SEO - It's Called Inbound Marketing

Heather Sundell, Marketing Manager - October, 2012

 

Article - Waterman - 10/12

Death to the Blog 

David Waterman, Director SEO and Content Development - October, 2012

Article - Palmer - 9/12

Office Space for Millenials 

Barbara Palmer, President - September, 2012

Article - Waterman - 8/12

Why Social Media Agencies Are a Farce

David Waterman, Director SEO and Content Development- August, 2012

 

Article - Mcquaide - 7/12

 

What to Do About Google's Confusing Link Warnings

Steve McQuaide, Manager Earned Media - July, 2012

 

Article - Simmons - 7/12

Is Google Becoming a Copycat to Keep Its Competitive Edge?

Grant Simmons, Director of SEO and Social Product - July, 2012

Article - Northington - 7/12

magnificent publications

Mobile Optimization Do’s and Don’ts

Dewey Northington, Senior Manager Creative Design - July, 2012

 

 

 

Article - Sundell - 6/12

imedia connect

What the Pinterest Boom Says About Digital

Heather Sundell, Marketing Manager - June, 2012

Article - Lee - 6/12

Gigaom

Can Facebook Change the Search Paradigm?

Jessica Lee, SEO Specialist - June, 2012

Article - Tompros - 6/12

How to Create the Best YouTube Advertising Strategy

Kalle Tompros, Creative Editor - June, 2012

Article - Peters - 5/12

Dear Twitter Analytics…You’re Late

Josh Peters, SEO Specialist - May, 2012

Article - Grebow - 4/12

How to Curb Mobile Advertising’s “Creepy” Factor

Matt Grebow, Senior Manager Paid Media - April, 2012

Article - Peters - 4/12

Mashable

60 Minutes to a More Efficient Social Business Strategy

Josh Peters, SEO Specialist - April, 2012

Article - Tompros - 4/12

Search Engine Watch

YouTube Advertising for Budgets of All Sizes

Kalle Tompros, Creative Editor - April, 2012

Article -Sundell - 4/12

Tips and Tools for Blogging? I’ll Take a Baker’s Dozen

Heather Sundell, Marketing Manager - April, 2012

Article - Sundell - 3/12

Forbes

Four Pinterest Marketing Tips

Heather Sundell, Marketing Manager - March, 2012

Article - Solomon - 2/12

adotas

Covering the Digital Buy: Super Bowl Winners and Losers

Mike Solomon, VP Marketing Strategy - February, 2012

Article Grebow - 2/12

How Siri’s voice-activated mobile search may affect overall search

Matt Grebow, Senior Manager of Search Marketing - February, 2012

Article - Grebow - 2/12

We are the Mobile One-Percenters

Matt Grebow, Senior Manager of Search Marketing - February, 2012

Article - Lee - 1/12

Gigaom

Louis C.K.’s lesson for marketers: Honesty is the best strategy

Jessica Lee, SEO Specialist - January, 2012

Article - Grebow - 1/12

The Mobile Revolution is Here

Matt Grebow, Senior Manager of Search Marketing - January, 2012

Article - Sundell - 1/12

What you need to know about social's future

Heather Sundell, Marketing Manager - January, 2012

Article - Kain - 3/11

Search : The Key(words) to Success

Matt Kain, Chief Revenue Officer - March, 2011

Article - Libby - 12/10

Google’s New “Automated Rules” Lets You Shoot Your Eye Out

Bradd Libby, Manager of AdMax R&D - December 2010

Article - Libby - 6/10

Search Engine Journal

Intermediate Microeconomics for Google

Bradd Libby, Manager of AdMax Research and Development - June, 2010

Article - F. Lee - 6/10

Direct Marketing News

Search Buying After Yahoo-Microsoft Deal

Frank Lee, SVP Agency Strategy - June, 2010

Article - Kain - 4/10

Target Marketing

SEM: Playing Keep Up

Matt Kain, Chief Revenue Officer - April, 2010

 

Article - Libby - 3/10

Statistical Significance: Not Just For Geeks Anymore

Bradd Libby, Manager of AdMax R&D - March, 2010

 

Article - Hubbard - 2/10

Video Search The Key To Top Video Rankings On YouTube & Google

Drew Hubbard, Director, Promotions and Social Media - February, 2010

Article - Libby - 2/10

Lessons From Google’s Own Paid Search Campaigns: Forget The “Rules”

Bradd Libby, Manager of AdMax Research and Development - February, 2010

Article - Egan - 2/10

The Secrets of Real-Time Search Success

Rick Egan, Sr. Director, SEO and Social Media Services - February, 2010

Article - Ives - 2/10

What Is A Link Worth? Part 1: Valuing PageRank

Ted Ives, VP Product Management - February, 2010

 

Article - Libby - 1/10

Search Engine Land

The Pitfalls of Budget Constrained Bidding

Bradd Libby, Manager of AdMax Research and Development - January, 2010

Articles - Hubbard - 12/09

5 Ways Brands Fail in Social Media

Drew Hubbard, Director, Promotions and Social Media - December, 2009

Article - Hubbard - 10/09

10 SEO Tips for YouTube

Drew Hubbard, Director, Promotions and Social Media - October, 2009

Article - Simmons - 9/09

Tips and Tools for Measuring your SEO Strength

Grant Simmons, Director, SEO Account Management - September, 2009

Article - Hubbard - 9/09

SEO Tips for Facebook and Twitter

Drew Hubbard, Director, Promotions and Social Media - September, 2009

Article - Kain - 08/09

iMedia Connection

Google's Role in Finding Mobile's Tipping Point

Matt Kain, Chief Revenue Officer - August, 2009

Article - Hughes - 06/09

Latinteractivo

Performance-Based Marketing: A New Paradigm in 2009

David Hughes, Chief Executive Officer - June, 2009