State of Paid Search Report Q1 2013

 

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Work at The Search Agency!

We are a fast-growing, private global Online Marketing Agency helping clients rock the Internet. Formally speaking, The Search Agency is a full-service solution for data-driven marketers looking to take their online presence, visibility, leads, and sales to the next level through multiple online channels.

 

Yes we know it’s considered sort of geeky to be ultra-Internet savvy, but we’ve embraced who we are. Whether you’re a seasoned Search veteran or a recent college graduate, there is a place for you in one of our growing offices. Joining our team means becoming part of a bright, rapidly growing group of dedicated, creative and energetic people in a casual and upbeat environment. 

 

If you’re ready to put your career on a real path to success, consider The Search Agency. Check out all current openings here, on our LinkedIn page, or submit your resume today to hr(at)thesearchagency(dot)com. No Phone calls or faxes. 

 


The Search Agency is an Equal Opportunity Employer.

 

 

Current Openings:

 

USA

Los Angeles:

 

 

 

SEO/Social Media Promotions & Outreach

Contractor

 

The SEO/Social Media Promotions & Outreach specialist is a unique position which blends traditional SEO activities with those of Social and PR. The right candidate will have a blend of marketing experience with technical savvy. This candidate will utilize a variety of online tools to discover, develop and maintain relationships with influential webmasters. Solid organizational, written and verbal skills are crucial as the candidate will spend time nurturing relationships, both over email and phone. A basic understanding of the current SEO and Social Media landscape is a must and experience with traditional PR is a plus.

 

 

Key Responsibilities:

  • Research and establish existing and new partnerships with websites.
  • Manage partnerships through email correspondence and content fulfillment.
  • Participate in the ideation of engaging, promotable content over a wide variety of topics and media.
  • Create and edit promotable content for offsite placement.
  • Produce campaign performance analysis and PowerPoint presentations from time-to-time.

 

Requirements:

  • A born communicator, with the ability to speak confidently to a variety of professionals, including journalists, industry experts and bloggers.
  • Professional demeanor.
  • Strong attention to detail and organizational skills.
  • Developed interpersonal and communication (written and verbal) skills.
  • Solid grammar and editing skills.
  • Knowledge of Excel, PowerPoint and MS Office.
  • + Experience with advertising media planning and negotiating to accomplish campaign goals.
  • + Experience with Radian6 and other Social Monitoring tools.
  • + Experience with SEO tools such as Majestic SEO, SEOmoz.
  • + Understanding of online analytics suites (i.e. Omniture and Google Analytics).
  • + Online marketing background.
  • + In-house or agency SEO, Social Media or PR experience.

 

Rate:

Contract at $12.00 per hour

 

To Apply please send your resume and salary history to hr(at)thesearchagency(dot)com with “Contractor, SEO/Social Media Promotions & Outreach” in the subject line. Please no telephone calls or faxes. The Search Agency, Inc. is an EOE.

 

 

Manager/Senior Manager, Search Marketing

Full Time

 

The Manager/Senior Manager, Search Marketing, will help build and lead a team focused on managing search campaigns on behalf of The Search Agency's clients. Additionally, the Manager/Senior Manager will set up, create, and execute online ad campaigns on behalf of assigned clients to acheive goals and objectives. This position requires a candidate who excels in management, client services, and analytics. The most successful Manager/Senior Manager will be a leader and a doer. The right candidate must be an enthusiastic, proacteve, detail-oriented, and hardworking professional able to work well in a team-oriented, client-focused environment.

 

 

Key Responsibilities:

  • Mentor a team of account manager, analysts and content editors to execute on campaign objectives for clients.
  • Serve as team expert for search engine marketing, The Search Agency's tools and technology, account management, editorial processes and analytics.
  • Manage a book of business consisting of assigned clients' online search marketing campaigns.
  • Create and implement custom search marketing solutions for assigned clients.
  • REsponsible for analyzing, recommending, and implementing improvements to meet client online search marketing ROI/CPA objectives.
  • Overall management of clients' online search marketing campaigns, including paid search, content, local, paid inclusion, etc.
  • Understand and manage client media-buying cycles, product/service update schedules, online marketing philosophy and goals, target demographics, etc.
  • Produce detailed campaign performance analysis and PowerPoint presentations
  • act as the client champion and agency representative to the search engines and ensure optimal campaign implementation.
  • Recruiting, hiring, and training of new hires.
  • Represent team on cross-functional project.
  • Responsible for special projects as assigned.

 

Requirements:

The successful candidate must have:

  • At least four years of online marketing experience focused on paid search.
  • At least two years working in a fast-paced, quality-focused client services department.
  • Outstanding leadership skills, including lead by example management style.
  • Highly developed interpersonal and communication (written and verbal) skills.
  • Bachelor's degree in business or a related field; MBA a plus.
  • Strong Excel and MS Office skills
  • Strong analytical experience, including familiarity with an online analytics platform.
  • Strong attention to detail and organizational skills.
  • Professional demeanor.

 

The Manager/Senior Manager should possess process management and multi-tasking abilities. He/she should be a team player, with creativity and a can-do attitude. The Manager/Senior Manager should have the ability to instill high morale, function equally well independently and as part of a team, as well as the ability to adapt to a changing environment.

 

Desired Skills:

  • Search marketing campaign experience.
  • Google AdWords certification.
  • Problem identifier and solver.
  • Ability to handle multiple priorities.
  • Passion for marketing and the Internet.

 

Compensation:

  • Market competitive salary
  • Equity opportunities

 

Benefits

We hire the best! The right candidate will join a world-class team -- gaining best-in-class Online and Search Marketing exposure in a rapidly growing industry. We are looking for somebody to grow with us. The Search Agency is a top-tier independent Online Marketing Agency, working closely with industry-leading companies and though leaders in the online space. All full time employees receive full medical, dental, vision benefits, and the option to contribute to a 401(k) plan..

 

To Apply please send your resume and salary history to hr(at)thesearchagency(dot)com with “Manager/Senior Manager, Search Marketing” in the subject line. Please no telephone calls or faxes. The Search Agency, Inc. is a EOE.

 

 

Content Marketing Intern

Internship

 

The Content Marketing Intern will assist the associate marketing manager in producing original content in the form of blog posts, bylines, and marketing materials and will provide support in the areas of: content development and research, social media marketing initiatives, and writing and editing.

 

 

Key Responsibilities:

  • Follow industry news meticulously and perform online research to determin relevant topics for blog posts.
  • Write blog posts for The Search Agency's blog.
  • Help write and edit articles for The Search Agency's thought leaders.
  • Assist with social media marketing efforts.
  • Edit and help create marketing materials.

Requirements:

The ideal candidate must:

  • Demonstrate strong writing and editing skills.
  • Be pursuing or have a degree in Communication, Journalism, English, Marketing or related field.
  • Be familiar with a variety of social media channels including, but not limited to, Facebook, Twitter, Google+, Quora, and YouTube.
  • Have experience with blogging, preferably on Wordpress.
  • Have an interest in online marketing and media - you spend a lot of time online and understand how to perform online research via various sites and social platforms.
  • Demonstrate the ability to learn quickly and have a positive, outgoing attitude!

 

We hire the best! The right candidate will join a world-class team -- gaining best-in-class Online and Search Marketing exposures in a rapidly growing industry. The Search Agency is a top-tier independent Online Marketing Agency, working closely with industry-leading companies and thought leaders in the online space.

 

To Apply please send your resume hr(at)thesearchagency(dot)com with “Content Marketing Intern” in the subject line. Please no telephone calls or faxes. The Search Agency, Inc. is a EOE.

 

 

Senior SEM Campaign Manager

Full Time

 

The Senior SEM Campaign Manager, will be a company leader in creating, testing, and optimizing keywords and messaging for top-tier clients with the goal of maximizing reach, awareness, and new customer acquisition. They will be responsible for building organized account structures for top companies to ensure relevant ad copy appears for all available SERP queries. The Senior SEM Campaign Manager is responsible for writing, testing, and reporting on all new SEM initiatives and taking charge of keyword development, organization, and analysis as it relates to the structure for presenting clients’ ads online. As well as servicing their own accounts, the Senior SEM Campaign Manager may be responsible for teaching and supervising direct reports on SEM account structure and optimization for a variety of marketing verticals.

 

 

Key Responsibilities:

  • Work closely with Account Managers, Analysis, Landing Page and Channel Management experts, etc. to create unique and optimized search and display campaigns.
  • Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers.
  • Work creatively and analytically to change underperforming SEM initiatives by addressing issues with landing page relevance, quality score, and account structure.
  • Run meetings, trainings, and create tools to help optimize client SEM campaigns.
  • Ability to act quickly and proactively for client success in a deadline-driven environment.

 

Requirements:

The successful candidate must have:

  • At least 2-5 years of recent SEM Editorial experience in an active online marketing environment.
  • Master of AdWords Editor and UI as well as MSN UI and desktop tool.
  • Excellent knowledge of Microsoft Word and Excel as it relates to SEM account builds and optimization.
  • Knowledge of Enhanced Campaigns.
  • Great attention to detail and organization.
  • Intuitive/creative thinker.
  • Outstanding computer and online search skills.
  • Ability to function independently and as part of a team.
  • Adaptability to a changing environment quickly and easily.
  • Manage multiple assignments and prioritize work while meeting deadlines.
  • Resolve complex editorial challenges in a professional and timely manner.
  • Fun, smart, energetic people will move to the top of the candidate list.

 

Desired Skills:

  • Current management experience.
  • Comfortable running meetings/trainings to improve account performance across multiple clients and service teams.
  • Excel too creation to improve account structure and performance.
  • Excellent knowledge of third party industry tools used for tracking and reporting on key client metrics.
  • Experience with the Google DoubleClick management platform.

 

Compensation:

  • Market competitive salary
  • Equity opportunities

 

 

Benefits

We hire the best! The right candidate will join a world-class team -- gaining best-in-class Online and Search Marketing exposures in a rapidly growing industry. The Search Agency is a top-tier independent Online Marketing Agency, working closely with industry-leading companies and thought leaders in the online space. The Senior SEM Campaign Manager will have an opportunity for growth and advancement from day one. All employees receive full medical, dental, vision benefits, and the option to contribute to a 401(k) plan.

 

To Apply please send your resume and salary history to hr(at)thesearchagency(dot)com with “Senior SEM Campaign Manager” in the subject line. Please no telephone calls or faxes. The Search Agency, Inc. is a EOE.

 

 

Financial Analyst

Full Time

 

The Financial Analyst position offers high visibility and develoment opportunities for the right candidate. This position reports to the CFO.

 

 

Key Responsibilities:

  • Support periodic forecast and annual budget modeling.
  • Monthly analytics reporting package with commentary and recommendations.
  • Key performance metrics development, reporting and enhancement, across several dimensions.
  • Reporting and analysis to support internal business teams decision making and results.
  • Support development and implementation of robust and scalable processes and systems.
  • Market and industry benchmarking and analysis.
  • Research and analysis in support of presentations to board of directors and investors.
  • Perform ad-hoc analysis with insights and recommendations, as needed.

 

Requirements:

The successful candidate must have:

  • Bachelors degree in Finance, Economics, Mathematics or similar.
  • Master or MBA a plus.
  • At least 3 years of experience in financial modeling and strategic analysis.
  • Superior analytical and problem solving skills.
  • Advanced excel skills required, including pivot tables, data and statistical analysis.
  • Must be self-starting, energetic, intellectually curious and someone who thrives in a fast-paced, entrepreneurial work environment, focused on results.
  • Excellent organization skills, attention to detail and obsessive about getting the job done.
  • Strong interpersonal and communication skills across all levels of the organization.
  • Experience in internet, technology or related field a plus.

 

 

 

To Apply please send your resume and salary history to hr(at)thesearchagency(dot)com with “Financial Analyst” in the subject line. Please no telephone calls or faxes. The Search Agency, Inc. is a EOE.

 

 

Coordinator, Project Management

In-office Contractor

 

The Coordinator role provides the unique opportunity to rapidly learn from a team of world-class SEM/SEO/Display/Social Media/Landing Page Testing experts on the cutting edge of performance marketing.

 

 

Job Description:

The Coordinator prosition will provide support in the areas of:

  • Organization and project management
  • Research
  • Presentation and client interaction
  • Marketing and promotions

 

Key Responsibilities:

  • Weekly agenda creation for client status meetings, as well as post-meeting summarization of action items and highlights for follow up
  • Creation and maintenance of on-going project plans per discipline per client
  • Coordination of new client launch including assembling cross-functional launch deliverables and milestones
  • Business opportunity analysis in new verticals
  • Maintenance of email distribution lists for each of the teams in Outlook
  • Web research on competitors including looking at sites, analyzing which marketing channels they utilize, pulling search listings, pulling rankings on organic keywords, reviewing landing pages, reviewing lead forms, and mapping shopping carts and checkout
  • General report pulling and analysis (weekly customized dashboard includes web analytics, SEM, SEO, Display & CPO) as well as ad hoc analysis across a variety of data sets (web analytics, SEM data, CPO data, ComScore, Google Insights & Google Trends)
  • Presentation creation

 

Requirements:

The successful candiate must:

  • Love Being Organized – You have an organized “My Documents” section on your computer, and are known for being detail-oriented.
  • Spend a Lot of Time Online – You have favorite blog (or your own blog/website), use online bill pay, buy things online, write and read reviews, and Google information daily.  Knowledge of online business marketing principals (impressions, clicks, conversions, ROI, cost per acquisition, pay per click) a plus. 
  • Love Learning – You love to take on a new challenge, and want the opportunity to grow.
  • Be Flexible – You don’t get rattled by change and evolution.
  • Have Confidence in Communication – You don’t have any difficulty joining any group and making conversation.  You have a good sense for when the best time is to bring up a particular topic.
  • Have Strong Microsoft Office Skills – You aren’t intimidated by Excel, PowerPoint or Outlook, and even know a handful of shortcuts for each.
  • Have a Bachelor's Degree – You’ve graduated from college.

 

Rate:

Contractor $10.00-$12.00 per hour

 


To Apply please send your resume and salary history to hr(at)thesearchagency(dot)com with “Internet Project Coordinator” in the subject line. Please no telephone calls or faxes. The Search Agency, Inc. is an EOE.

 

 

San Francisco

N/A at this time.

 

 

Baltimore

 

Senior SEM Campaign Manager

Full Time

 

The Senior SEM Campaign Manager, will be a company leader in creating, testing, and optimizing keywords and messaging for top-tier clients with the goal of maximizing reach, awareness, and new customer acquisition. They will be responsible for building organized account structures for top companies to ensure relevant ad copy appears for all available SERP queries. The Senior SEM Campaign Manager is responsible for writing, testing, and reporting on all new SEM initiatives and taking charge of keyword development, organization, and analysis as it relates to the structure for presenting clients’ ads online. As well as servicing their own accounts, the Senior SEM Campaign Manager may be responsible for teaching and supervising direct reports on SEM account structure and optimization for a variety of marketing verticals.

 

 

Key Responsibilities:

  • Work closely with Account Managers, Analysis, Landing Page and Channel Management experts, etc. to create unique and optimized search and display campaigns.
  • Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers.
  • Work creatively and analytically to change underperforming SEM initiatives by addressing issues with landing page relevance, quality score, and account structure.
  • Run meetings, trainings, and create tools to help optimize client SEM campaigns.
  • Ability to act quickly and proactively for client success in a deadline-driven environment.

 

Requirements:

The successful candidate must have:

  • At least 2-5 years of recent SEM Editorial experience in an active online marketing environment.
  • Master of AdWords Editor and UI as well as MSN UI and desktop tool.
  • Excellent knowledge of Microsoft Word and Excel as it relates to SEM account builds and optimization.
  • Knowledge of Enhanced Campaigns.
  • Great attention to detail and organization.
  • Intuitive/creative thinker.
  • Outstanding computer and online search skills.
  • Ability to function independently and as part of a team.
  • Adaptability to a changing environment quickly and easily.
  • Manage multiple assignments and prioritize work while meeting deadlines.
  • Resolve complex editorial challenges in a professional and timely manner.
  • Fun, smart, energetic people will move to the top of the candidate list.

 

Desired Skills:

  • Current management experience.
  • Comfortable running meetings/trainings to improve account performance across multiple clients and service teams.
  • Excel too creation to improve account structure and performance.
  • Excellent knowledge of third party industry tools used for tracking and reporting on key client metrics.
  • Experience with the Google DoubleClick management platform.

 

Compensation:

  • Market competitive salary
  • Equity opportunities

 

 

Benefits

We hire the best! The right candidate will join a world-class team -- gaining best-in-class Online and Search Marketing exposures in a rapidly growing industry. The Search Agency is a top-tier independent Online Marketing Agency, working closely with industry-leading companies and thought leaders in the online space. The Senior Creative Editor will have an opportunity for growth and advancement from day one. All employees receive full medical, dental, vision benefits, and the option to contribute to a 401(k) plan.

 

To Apply please send your resume and salary history to hr(at)thesearchagency(dot)com with “Senior SEM Campaign Manager” in the subject line. Please no telephone calls or faxes. The Search Agency, Inc. is a EOE.

 

 

East Greenwich, RI

N/A at this time.

 

 

 

Canada

Toronto

N/A at this time.