h(SEO) is a holistic approach to Search Engine Optimization (SEO) that drives business results by connecting user intent with relevant content.
This approach adapts to the inevitable changes within the search landscape and offers SEO practitioners a more complete understanding of how to gain search engine visibility. h(SEO) addresses four online marketing components with new strategies and metrics, providing SEO practitioners a more comprehensive and research-based understanding of searcher intent and search engine ranking factors.
Establishing relevance requires SEO practitioners to discover what type of content will satisfy a searcher’s initial search intent and then signal that satisfaction to the search engines.
Off-site authority is established when a company/brand is recognized as one that provides searchers and search engines with reliable, relevant, and valuable information about specific topics.
Engagement refers to a searcher’s post-click actions that send new, more relevant signals to the search engines about whether one’s initial search intent was satisfied by the website.
A variety of online marketing metrics drive The Search Agency’s holistic approach to SEO. Doing so ensures that all optimization efforts are informed by data and that SEO results are tracked and measured for success over the course of the client engagement.
To learn more about how an h(SEO) approach can improve your search engine optimization strategy, download our white paper "h(SEO) - A Holistic Approach to Search Engine Optimization."