h(Paid) is a consumer-centric approach to paid media marketing that enables performance-driven marketers to profitably engage and convert their target audiences throughout the consumer decision journey.
Evolving consumer behavior and fragmentation of online marketing technology have necessitated a fundamental shift in the paid media marketing approach. Today, consumers engage with multiple media formats across various devices, yet many online marketers still have separate strategies, budgets, technologies, and teams to manage their primary paid media channels.
Additionally, marketing technology innovation has largely focused on providing specialty tools which ignore the marketer’s need for a comprehensive, integrated tool suite to manage paid media marketing across channels. As a result, most marketers are left with lagging performance, inadequate resources, and lack of visibility to the effectiveness of their online marketing budget.
The Search Agency developed h(Paid) specifically to meet the needs of a rapidly changing performance-driven online marketing landscape by using a channel-specific approach to paid media.
The Search Agency account teams deliver strategic insight and growth across these channels using our five pillar approach to holistic paid media management:
To learn more about how an h(Paid) approach can improve your paid media marketing strategy, download our white paper "h(Paid): A Holistic Approach to Paid Media Marketing"