ROI-Based Display Advertising

Advertisers are searching for more opportunities to generate profitable returns from their advertising spend. Display advertising has traditionally been lumped in with other brand-building or awareness-building strategies. The goal for display has been to broaden reach and the measure of success has been number of impressions first, clicks second.

Our clients have taken a very different approach with display. We manage display campaigns just as we manage our SEM campaigns – as a powerful and highly measurable direct response medium. Our success is measured in conversions –sales, leads, registrations, downloads, etc. Branding or awareness-building benefits are an added bonus.

Based on this approach, one TSA client increased conversions 170% and reduced cost per acquisition 12% in three weeks by running display ads from TSA. How does our team consistently drive these types of results?

Industry experience

Account directors who have sat on your side of the table and been held accountable for the same KPIs. Having implemented wide-reaching campaigns across many verticals, we understand the complicated and fragmented display marketplace. And we know what works.

Broad reach

Entrenched relationships with top-tier publishers and networks. Negotiating power because we represent multiple advertisers.

Creative services

In-house design and editing team with expertise in multi-media, direct-response advertisements.

Systematic optimization

In-house ad serving technology to serve the most effective messaging and creative for your audience. Account managers analyzing the data on a daily basis, making adjustments on a real-time basis.

Advanced targeting

Strategies such as search re-targeting and behavioral targeting serve your ads to the most qualified customers.

Coordinated efforts

Partner with one agency that understands your broader business objectives and online marketing strategy. Account and design teams ensure consistent messaging, landing pages, and brand elements across channels.

Ready to make display media a performance-driving part of your online marketing plan? Contact us for a free audit of your current strategy.