Consumer Experience
You've worked hard to drive quality traffic to your site. Demand generation strategies such as SEM, SEO, display, feeds, and social media bring visitors to your doorstep. How can you get these visitors to stay? How can you convert them into profit-driving customers?
TSA has found that performance-based marketing requires tight alignment between the pre-click traffic drivers and post-click consumer experience.
Your conversion path might consist of a single landing page, a microsite, a shopping cart, or a registration form. In any case, consumer experience optimization requires a blend of creativity and hard-core number crunching. Our team of web designers, copywriters, programmers, and data analysts have developed and optimized a wide range of landing pages, microsites, and full conversion paths for our clients. Account managers apply a systematic methodology to iterate multiple versions of each conversion point, analyze conversion metrics, and use the quantifiable results to determine which variation is most effective.
Our consumer experience process has been called "game-changing" by our clients. To quantify this impact, TSA recently conducted a study across all clients and found that, on average, TSA had increased their conversion rates by 64% by designing, testing, iterating, and optimizing their customer's post-click experience.
How does the Consumer Experience practice consistently drive these dramatic improvements in performance?
Specialized account teams
TSA clients collaborate with consumer experience specialists with a deep understanding of their business model, competitors, and customers.
Strategy for success
TSA is committed to our client's success and ongoing testing and optimization needs. We believe that technology is only part of the solution. Testing and optimization projects require expert planning and strategy for execution. The consumer experience specialists aretrained using established best practices created from years of testing experience to create a detailed test strategy.
In-house design services
Experienced graphic designers and web programmers with a deep understanding of best practices in user experience and conversion path optimization. Our team will efficiently get your landing pages designed and in production, minimizing the strain on your internal resources.
Customizable test platform
Consumer experience managers utilize a split A/B, concept, and multivariate testing software to identify the most effective iteration for key customer segments. Our test platform offers advantages few competing web optimization technologies can match. While other testing services require various forms of software integration, our platform lets you run tests without any changes to your underlying web site - and with little to no IT involvement needed.
Powerful analytics
The TSA reporting platform provides updates on comparative performance to identify statistically-significant improvements in performance and remove underperforming iterations. A variety of reporting options are available for all your optimization projects.
Integration across channels
Our consumer experience specialists align ad creatives and keywords with your SEM and display campaigns to provide a consistent brand experience and maximize message match.
The consumer experience practice has both the creative and analytical resources required to take your post-click performance to the next level. If you're ready to make game-changing improvements in your conversion rates, contact us to learn more about consumer experience services.
