Bid Optimization in Paid Search: Aligning Advertising Strategy with Business Goals

Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many marketers are asking, "Is my SEM firm delivering the value I expected, or was promised?"

Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many marketers are asking, "Is my SEM firm delivering the value I expected, or was promised?"

my SEM firm delivering the value I expected, or was promised?"

Advertisers are investing a significant percentage of their budget in search engine marketing (SEM), with many of these programs being directed by outside agencies. Faced with shrinking budgets and increasing executive scrutiny, many marketers are asking, "Is my SEM firm delivering the value I expected, or was promised?"