State of Paid Search Report Q1 2013

 

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WHITEPAPER

Search Marketing for Subscription Based Businesses

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Online Marketing White Papers

Committed to sharing our expertise, research, and point of view, The Search Agency publishes insights in the form of focused Online Marketing white papers exploring original research, prevalent issues, and emerging trends. Take a look through our library of past White Papers to take a deeper dive into some of the industry’s most important topics. Check back often for new Online Marketing White Papers.

 

Most Recent:

 

Search Marketing for Subscription Based Businesses - May, 2013

 

Implementing Responsive Web Design - March, 2013

 

 

 

Archives:

 

Google's Enhanced Campaigns: How to Minimize Negative Impact and Execute a Successful Migration - March, 2013

 

Automating SEM for SMB Channels - March, 2013

 

h(Paid): A Holistic Approach to Paid Media Marketing - February, 2013

 

The Search Agency POV: Google Enhanced Campaigns - February, 2013

 

Optimizing Product Listing Ads for Better ROI - January, 2013

 

A Retailer's Holiday Guide: 7 Strategies for Paid Search Marketing - November, 2012

 

h(SEO) - A Holistic Approach to Search Engine Optimization - August, 2012

 

Best Practices for e-Retailers: Driving ROI with Google Product Extension and Listing Ads - May, 2012

 

Facebook's New Premium Ads and Brand Pages - The Search Agency POV - March, 2012

 

Optimizing Your Online Presence with Google Places - February, 2012

 

Five Trends that should Change your Online Marketing Plans this Holiday Season - November, 2011

 

Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer - November, 2011

 

After the Panda Update: How Google Rewards Original, Relevant Online Content - September, 2011

 

The Search Agency POV: Google+ - July, 2011

 

Earned Media Optimization: The Integration of SEO and Social Media - June, 2011

 

Mobile Paid Search: Dial Up Your Online Marketing Results - May, 2011

 

Using Evidence-Based Search Marketing to Improve Results and Reduce Costs

 

Google Instant: Potential Impact on SEM and SEO - September, 2010

 

Bid Optimization in Paid Search: Aligning Advertising Strategy with Business Goals - July, 2010

 

Comprehensive Guide to Location-Based Social Media - June, 2010

 

SEM and SEO: Core Drivers of iDirect Success

 

10 Questions to Ask your Search Marketing Firm - January, 2009