Optimization Strategies for the Mobile Web

Download Now

Online Marketing White Papers


Committed to sharing our expertise, research, and point of view, The Search Agency publishes insights in the form of focused online marketing white papers exploring original research, prevalent issues, and emerging trends. Take a look through our library of past white papers to take a deeper dive into some of the industry’s most important topics. Click on a title to download your copy and check back often for new online marketing white papers!



Recently Published White Papers:



Optimization Strategies for the Mobile Web - January 2014


The Mobile Web is an invaluable channel for marketers which is continuing to grow. If you're not optimizing for mobile users, you're missing out on the full potential of this valuable channel. If you already have a mobile presence, there's always room to improve and to further capitalize on it... (click here to continue reading)




Using jQuery Without Compromising SEO - December 2013


jQuery is a short-hand JavaScript library that allows developers to accomplish actions with a minimal amount of code. We typically recommend using CSS to stylize and enhance content. However, CSS has some limitations and sometimes other languages, such as jQuery, must be used to provide certain functionality... (click here to continue reading)




Driving SEO Performance with CSS - December 2013 


Cascading Style Sheets, or CSS, is a great tool for enhancing elements on a webpage, the most recent version of which is CSS3. Unlike other scripts and tools, CSS provides an optimized solution that goes hand-in-hand with your optimization efforts... (click here to continue reading)









Search Engine Marketing


The Search Agency's POV: Universal Analytics


Search Marketing for Subscription Based Businesses 


Five Trends that should Change your Online Marketing Plans this Holiday Season


Using Evidence-Based Search Marketing to Improve Results and Reduce Costs


Google Instant: Potential Impact on SEM and SEO


SEM and SEO: Core Drivers of iDirect Success


10 Questions to Ask Your Search Marketing Firm


Paid Media


The Search Agency's POV: Google's Ad Rank Update


The Search Agency's POV: Google Estimated Total Conversions


The Search Agency's POV: Image Ad Extensions


Google's Enhanced Campaigns: How to Minimize Negative Impact and Execute a Successful Migration


Leveraging an Online-to-Offline Attribution Methodology 


Automating SEM for SMB Channels 


h(Paid): A Holistic Approach to Paid Media Marketing


Optimizing Product Listing Ads for Better ROI


A Retailer's Holiday Guide: 7 Strategies for Paid Search Marketing 


Best Practices for e-Retailers: Driving ROI with Google Product Extension and Listing Ads


Optimizing Your Online Presence with Google Places


Bid Optimization in Paid Search: Aligning Advertising Strategy with Business Goals


Search Engine Optimization (SEO)


The Search Agency's POV: Google's Hummingbird Update


Implementing Responsive Web Design


h(SEO) - A Holistic Approach to Search Engine Optimization 


After the Panda Update: How Google Rewards Original, Relevant Online Content


Earned Media Optimization: The Integration of SEO and Social Media


Executing a Successful Website Migration


Social Media 


Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer


The Search Agency POV: Google+


Facebook's New Premium Ads and Brand Pages - The Search Agency POV


Comprehensive Guide to Location-Based Social Media


Mobile Marketing


Mobile Paid Search: Dial Up Your Online Marketing Results