State of Paid Search Report Q3 2014

 

download now

WHITEPAPER

Optimization Strategies for the Mobile Web

Download Now

Online Marketing White Papers

 

Committed to sharing our expertise, research, and point of view, The Search Agency publishes insights in the form of focused online marketing white papers exploring original research, prevalent issues, and emerging trends. Take a look through our library of past white papers to take a deeper dive into some of the industry’s most important topics. Click on a title to download your copy and check back often for new online marketing white papers!

 

 

Recently Published White Papers:

 

 


Optimization Strategies for the Mobile Web - January 2014

 

The Mobile Web is an invaluable channel for marketers which is continuing to grow. If you're not optimizing for mobile users, you're missing out on the full potential of this valuable channel. If you already have a mobile presence, there's always room to improve and to further capitalize on it... (click here to continue reading)

 

 

 

Using jQuery Without Compromising SEO - December 2013

 

jQuery is a short-hand JavaScript library that allows developers to accomplish actions with a minimal amount of code. We typically recommend using CSS to stylize and enhance content. However, CSS has some limitations and sometimes other languages, such as jQuery, must be used to provide certain functionality... (click here to continue reading)

 

 

 

Driving SEO Performance with CSS - December 2013 

 

Cascading Style Sheets, or CSS, is a great tool for enhancing elements on a webpage, the most recent version of which is CSS3. Unlike other scripts and tools, CSS provides an optimized solution that goes hand-in-hand with your optimization efforts... (click here to continue reading)

 

 

 

 

 

 

Archives:

 

Search Engine Marketing

 

The Search Agency's POV: Universal Analytics 

 

Search Marketing for Subscription Based Businesses 

 

Five Trends that should Change your Online Marketing Plans this Holiday Season

 

Using Evidence-Based Search Marketing to Improve Results and Reduce Costs

 

Google Instant: Potential Impact on SEM and SEO 

 

SEM and SEO: Core Drivers of iDirect Success

 

10 Questions to Ask Your Search Marketing Firm 

 

Paid Media

 

The Search Agency's POV: Google's Ad Rank Update

 

The Search Agency's POV: Google Estimated Total Conversions

 

The Search Agency's POV: Image Ad Extensions

 

Google's Enhanced Campaigns: How to Minimize Negative Impact and Execute a Successful Migration 

 

Leveraging an Online-to-Offline Attribution Methodology 

 

Automating SEM for SMB Channels 

 

h(Paid): A Holistic Approach to Paid Media Marketing 

 

The Search Agency POV: Google Enhanced Campaigns

 

Optimizing Product Listing Ads for Better ROI 

 

A Retailer's Holiday Guide: 7 Strategies for Paid Search Marketing 

 

Best Practices for e-Retailers: Driving ROI with Google Product Extension and Listing Ads

 

Optimizing Your Online Presence with Google Places 

 

Bid Optimization in Paid Search: Aligning Advertising Strategy with Business Goals 

 

Search Engine Optimization (SEO)

 

The Search Agency's POV: Google's Hummingbird Update

 

Implementing Responsive Web Design

 

h(SEO) - A Holistic Approach to Search Engine Optimization 

 

After the Panda Update: How Google Rewards Original, Relevant Online Content 

 

Earned Media Optimization: The Integration of SEO and Social Media 

 

Executing a Successful Website Migration 

 

Social Media 

 

Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer 

 

The Search Agency POV: Google+ 

 

Facebook's New Premium Ads and Brand Pages - The Search Agency POV 

 

Comprehensive Guide to Location-Based Social Media 

 

Mobile Marketing

 

Mobile Paid Search: Dial Up Your Online Marketing Results