Online Marketing White Papers
Committed to sharing our expertise, research, and point of view, The Search Agency publishes insights in the form of focused online marketing white papers exploring original research, prevalent issues, and emerging trends. Take a look through our library of past white papers to take a deeper dive into some of the industry’s most important topics. Click on a title to download your copy and check back often for new online marketing white papers!
Cascading Style Sheets, or CSS, is a great tool for enhancing elements on a webpage, the most recent version of which is CSS3. Unlike other scripts and tools, CSS provides an optimized solution that goes hand-in-hand with your optimization efforts... (click here to continue reading)
On September 26, 2013, Google announced an update to its algorithm known as Hummingbird. They claimed this to be the largest change to their algorithm since the Caffeine release in 2010 and expected this update to affect 90% of all searches... (click here to continue reading)
On October 22, Google announced an update to its paid search Ad Rank system that affects how the search engine determines the order of paid search ads. Ad Rank now includes a third variable that affects ad positioning and the eligibility of ad extensions and formats to appear on the search engine results page (SERP)... (click here to continue reading)
Universal Analytics allows for a new way to collect and organize data within Google Analytics beyond the typical features. Universal Analytics seeks to provide greater insight into how consumers interact with online content in a multi-device world... (click here to continue reading)
Search Engine Marketing
Search Engine Optimization (SEO)