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Bid Management
is the critical day-to-day search engine marketing service provided by The Search Agency utilizing our proprietary Bid Management Tool that provides our clients with the following ways to manage their pay-for-performance bid management:
 Bid to Position
Fixed Cost Per Click (CPC)
Target Cost Per Acquisition (CPA)
Target Return on Advertising Spend (ROAS/ROI)
In addition, the Bid Management Tool has the ability to enhance any standard bidding strategy with time-based strategies. Have you ever noticed that some days don't perform as well for you as others, or that all of your sales or sign-ups happen around a certain time of the day? Time-based bidding allows you to capitalize on this by automatically letting you bid more at times when you know conversions are best and letting you bid less when they are poorer. Based on the detailed analytical reporting available to you and your account manager, it can constantly be improved so that your results are maximized. |