AdMax™ Bid Optimization and PPC Campaign Management

Anyone who has managed an SEM campaign of any size knows how difficult it is to set bids across thousands of keywords, maximize profitability across the account, and drive conversion volume when new opportunities emerge.

A key component of the AdMax online marketing platform is our proprietary bid optimization engine. Our team of SEM account managers use advanced decision support from AdMax to set bids and maximize efficiency of spending on online auction-priced media.

The AdMax Bid Optimization Engine makes keyword-level bid recommendations based on historical data for each individual keyword. Our team of engineers and PhDs has developed sophisticated statistical algorithms to optimize performance. And every aspect of the AdMax™ bid engine is managed by the Account Manager. AdMax makes data-driven recommendations, but the final decision rests with your Account Manager who is in complete control of every new bid and update.

AdMax includes a number of bid optimization features to improve campaign performance including:

Algorithm-based Bid Recommendations
Handles head, middle and tail keywords with statistical algorithms that unlock opportunity in sparse data situations

Strategy-based, Time-based, or Portfolio-based bidding
Account managers can adjust the bid optimization methodology based on your campaign objectives or budget requirements

Positional Bidding for Brand terms
For situations where brand protection is of utmost concern

Weekparting and Dayparting Support
Customizable for businesses sensitive to weekly or daily variations

Blackout Date Handling
Improves bidding results by accounting for bad input data and days that are outliers

Sophisticated Alerting
Notifies your account manger of negative conditions such as bleeding keywords and potential click fraud

Contact us to learn more about AdMax bid optimization and the role of our proprietary technology in SEM campaign management.