Segmenting Your Traffic Surprisingly, many companies forget to segment their traffic and sometimes falsely attribute rises or drops in traffic to a sudden loss of something such as search rankings while the main culprit can be something else entirely. In looking at the various reports Google Analytics provides, you can select the organic traffic segment […]
We’ve heard it all before, “SEO is dead,” is perhaps the most common phrase in the industry. It’s something we, as SEO experts have to address on a regular basis, but we are not alone. On the opposite side of digital traditional agencies have been berated with the same negatively for years – “TV is a […]
Answer Boxes, sometimes called Featured Snippets, are a very useful element of today’s SERPs. Google sees billions of queries every day, and many can best be handled by offering an answer or instructions at the top of the page. Some questions are explicit, like “how to change a tire.” Others are implied, such as “boiling […]
Most business leaders will tell you that one of the essential ingredients to developing a successful company is accurate information. If a company has a good premise, excellent employees who are motivated and incentivized properly, and accurate information, the likelihood of success is improved immensely. In today’s digital world, analytics is a tool necessary for […]
Storytelling has always played an important role in our lives, whether it is from listening to stories from our parents, or from hearing your friends tell you about their crazy lives. We experience these stories from the tones and the way the storyteller emphasizes specific words. The art of storytelling is also important in marketing […]
Local Statistics Local search queries make up a massive part of total searches done online. On average, 6.2 billion search queries per month have had local intent, with 18% of local searches generating a sale within a day. Google’s local 3-packs have high visibility on the search engine results page (SERP), coming in at the […]
Millennials (16-36 years old) and Generation Z (0-16 years old) are your new consumers. These two generations spend a significant amount of time across mainstream social video platforms such as, YouTube, Instagram and Snapchat and prefer to hear recommendations from influencers over traditional advertisements. A survey from Refuel Agency reveal that Millennials spend around 46% […]
Instagram was a huge topic of discussion when the social media platform announced that it will be rolling out a new brand feature. Many found this to be controversial; Instagram posts only appear on users’ feeds based on an internal relevance score developed by the company. Basically, like Facebook, Instagram follows an algorithm designed to […]
The Search Agency’s David Waterman discusses scenarios when your SEO strategy should focus on lower funnel traffic.
Why should brands care about Google+? Check out this article to find out.