Storytelling has always played an important role in our lives, whether it is from listening to stories from our parents, or from hearing your friends tell you about their crazy lives. We experience these stories from the tones and the way the storyteller emphasizes specific words. The art of storytelling is also important in marketing […]
Local Statistics Local search queries make up a massive part of total searches done online. On average, 6.2 billion search queries per month have had local intent, with 18% of local searches generating a sale within a day. Google’s local 3-packs have high visibility on the search engine results page, coming in at the top […]
Millennials (16-36 years old) and Generation Z (0-16 years old) are your new consumers. These two generations spend a significant amount of time across mainstream social video platforms such as, YouTube, Instagram and Snapchat and prefer to hear recommendations from influencers over traditional advertisements. A survey from Refuel Agency reveal that Millennials spend around 46% […]
Instagram was a huge topic of discussion when the social media platform announced that it will be rolling out a new brand feature. Many found this to be controversial; Instagram posts only appear on users’ feeds based on an internal relevance score developed by the company. Basically, like Facebook, Instagram follows an algorithm designed to […]
The Search Agency’s David Waterman discusses scenarios when your SEO strategy should focus on lower funnel traffic.
Why should brands care about Google+? Check out this article to find out.
Google Authorship is a powerful tool SEOs can implement to help brands dominate the SERPs. What makes it work so well? Read this article to find out.
As data leaks become more and more prevalent, how are internet giants like Facebook, Google, and so on addressing this growing issue? Our thought leader, Matt Grebow explores this question and more in the following article.
What are the best SEO strategies to implement for holiday season success? Check out this article to find out!
While many internet users view Google+ as a ghost town, there are many SEO-related reasons why you should be active on this social media channel. Check out this article to learn more.