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AdMax®Local

 

AdMax® Local is the world’s first fully automated search engine marketing solution that enables small businesses to benefit from high quality and profitable local search campaigns. Leveraging powerful AdMax technology and The Search Agency’s expertise in search marketing and designed for Resellers, Directories, CMRs, Franchisors, and other intermediaries who want to manage search campaigns for their clients, AdMax® Local produces, manages and reports on hyper-local, optimally structured, highly relevant and performance-focused search engine marketing campaigns.

 

AdMax® Local’s automated approach significantly reduces operating costs, allowing our partners to offer this solution to the “long-tail” of SMB customers spending as little as a few tens of dollars per month, whilst scaling up to advertisers that spend in the thousands. Traditional agency platforms are designed for large, highly competitive, national advertisers, and are incapable of cost-effectively serving SMBs. 

 

AdMax® Local automates costly quoting and order creation processes, and dynamically creates and deploys hyper-local campaigns, allowing resellers to manage tens of thousands of SMB accounts with very little hands-on management.  The result is a far lower cost of ownership than that associated with traditional agency-type platforms.

 

 

 

- This graph compares monthly Total Cost of Ownership (TCO) between automated and agency solutions

 

- This is based on a survey of the tasks that are undertaken to build and manage campaigns

 

- In agency solutions, costs are linear to sales success

 

- In automated solutions, costs scale

 

 

 

By automating the processes associated with campaign creation and ongoing management, AdMax® Local can reduce total cost of ownership by up to 90%.

 

 

 

AdMax® Local provides significant benefits:

 

  • Full Automation of every step – sales, pricing, creation, management, optimization, reporting - provides much lower operating costs – allowing end budgets to be invested in merchant success rather than duplicated and inefficient effort

 

  • Advanced local SEM functionality: Developed based on The Search Agency’s extensive search expertise, AdMax® Local delivers quality and hyper-local campaigns that deliver better results for end advertisers

 

  • Uses advanced algorithms to optimally allocate budgets and bid completely and effectively, even for multiple competing advertisers within a common geography

 

  • High-value search traffic delivers more calls and conversions—and thus dramatically lowers merchant churn and delivers higher lifetime value

 

  • An opening-price-point paid search product allows expansion of the serviceable market

 

  • Optional search engine optimized landing pages and lead generation websites effectively promote the merchant, are optimized for SEM, and guide the consumer to take action

 

  • Platform agnostic: enabling local advertisers to effectively manage inventory from various media owners, including Google and Bing

 

  • Best-of-breed call measurement tracks marketing investment value

 

  • Scalability supports ongoing growth—across different geographies, and incorporating new media sources—without adding headcount

 

  • Proven track record – AdMax® Local has been used successfully by businesses around the world since 2009

 

 

 

“With AdMax® Local, The Search Agency is introducing a completely new approach to paid search management. We have been looking for years for a tool like this, and we are finally able to extend our relationships with existing clients to run high quality and highly profitable search campaigns. And who better to introduce the solution than The Search Agency, an organization that has a history steeped in both search and local, and longstanding relationships with the leading search engines?”

 

Steve Bridge, President, Elements Local.

 

 

 

The Search Agency’s expertise in search is built into the platform; as a result, little such knowledge or experience is required from the subscriber’s sales and customer service teams. Using AdMax® Local’s intuitive user interface, sales personnel need only respond to two simple questions: what does an end merchant do, and where do they do it? AdMax® Local can then estimate clicks and spend as well as launching campaigns according to the merchant’s goals and budget.

 

 

From here, the automated system—with integrated search best practices—builds optimal account structure, serves localized keywords, builds keyword-relevant adcopy and launches the campaign. Sophisticated bid and budget management algorithms then work to spend the budget optimally, reacting to varying levels of demand, and ensuring budgets are spent, and spent wisely. Meanwhile AdMax® Local’s campaign optimization replaces the need for human campaign management work – the solution understands what is working, and optimizes campaigns accordingly, to drive better returns for merchants.

 

 

AdMax® Local is a SaaS platform and can be employed off the shelf. It is also highly configurable and can be specially customized, with or without APIs, as well as white-labeled for each implementation. The platform’s modular architecture allows functionality to be incorporated or omitted as needed. Deployed within the European and Asia-Pacific markets since 2009, AdMax Local is now available in the US market.

 

 

 

 

To learn more about reducing operating costs through using automated platforms, download our white paper.