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Leadership at The Search Agency

We are very fortunate to have such a phenomenal leadership team with such interesting experiences and stories to tell. Learn more about the leadership here at The Search Agency.


David M. Hughes – Chief Executive Officer

David Hughes joined The Search Agency in early 2004 as Chief Executive Officer with hands on management for its product, technology, operations, sales and account management functions. Prior to The Search Agency, David served as Senior Vice-President, Corporate Development for United Online, Inc. He was responsible for developing and running all user acquisition programs, new products and services to be offered to NetZero/Juno customers, broadband services, developing and implementing search services and large strategic relationships. Prior to United Online, he was a Management Consultant with the Boston Consulting Group and an Associate with Mercer Management Consulting. David is a graduate of Harvard University's Graduate School of Business Administration, where he was awarded the Dean's Award for leadership, and the University of Western Ontario where he earned a Bachelor of Arts with Honors. He is also a past President of the Harvard Business School Association Club of Southern California and currently serves on its Board.


Peter Celeste – President

Peter joined The Search Agency in 2012, previously serving as an executive team member and SVP and GM of Oversee's Monetization Services division. Prior to joining Oversee, Peter was GM of MyCorporation, an online incorporation business in Intuit's small business division. He also spent seven years with Overture / Yahoo! where he was the Regional General Manager for Yahoo!’s Search and Search Marketing business in the Americas. In this position, he built and managed the regionally-based organization that provided search services in five countries to more than 50 distribution partners and nearly 20,000 marketers. He also played a key role in launching and growing Overture’s International division from a team of three to a billion dollar organization with a presence in over 20 international markets. He received his MBA in International Management from Thunderbird.


David 'Otto' Rahmel – Chief Research Officer and Executive Vice President, SEO

David 'Otto' Rahmel joined The Search Agency in 2003 and has 14 years of management, strategic planning and business development experience with leading-edge technology companies. He is a regular speaker on SEO and Video Search. Otto also has more than 17 years’ experience in developing numerous platforms for companies and educational institutions including developing and managing financial databases for UCLA. He has spent the past eight years developing teams and providing SEO services to dozens of Fortune 500 companies around the world. Prior to joining The Search Agency, he managed daily operations at Worldwide Mediaworks, a B2B import/export company.

Peter Harrington – Chief Financial Officer

Peter Harrington joined The Search Agency in mid-2008 and is responsible for strategic planning, financial analysis and accounting operations. Prior to joining The Search Agency, Peter served as Director of Finance at Yahoo! Search Marketing and Overture Services, Inc. where his responsibilities included global financial reporting, partner finance operations, as well as supporting its successful IPO in June 1999. Peter previously worked for various subsidiaries of Paramount and Universal Studios, and for several years focused on International markets with London as his base. His responsibilities included strategic and business planning as well as financial and entity valuation analyses. Peter received his MBA from the University of Southern California, where he graduated with honors and is a Certified Accountant in the United Kingdom.


Steve Levitt – Chief Revenue Officer

Steve Levitt joined The Search Agency in mid-2006 and is responsible for the Business Development team, which works directly with new customers to design campaigns that meet their specific goals. Levitt brings more than 15 years of expertise in complex and consultative sales with large corporations. Prior to joining The Search Agency, he was Director of Sales for a startup search advertising firm and has gained expertise in technology, marketing and sales while working for Level (3) Communications, Genuity/GTE and Infonet. He has a BS in Business Administration from California Polytechnic University at Pomona.

Joy Musry – Senior Vice President and General Counsel

Joy Musry joined The Search Agency as Senior Counsel in mid-2008. In February 2011 she was promoted to Senior Vice President and General Counsel. Previously with Brobeck, Phleger & Harrison LLP, Joy’s focus is on technology transactions and intellectual property matters for emerging growth companies. She is responsible for the management and execution of all of The Search Agency’s legal and transactional activities. Joy holds a Bachelor of Science degree from the London School of Economics, earning First Class Honors, and a Master’s Degree from Columbia University’s School of International and Public Affairs, where she was awarded the Dean’s Fellowship. She received her J.D. cum laude from Northwestern University School of Law, where she was Articles Editor for the Northwestern University Law Review and a member of the Order of the Coif.


Delia Perez – Senior Vice President, Account Delivery and Strategy

Delia has more than 16 years of diverse marketing experience (consumer research, brand management and customer loyalty marketing) with top brands such as the Walt Disney Company and Yahoo!. Delia led the digital marketing strategy at HotJobs and is a graduate of Florida State University where she received her bachelor of science in business administration.


Ben Gibson – Global Managing Director, AdMax Local

Ben Gibson has worked in digital marketing for over 13 years, pioneering new strategies from the client, agency and technology provider sides of the business. Ben has helped leading international brands with their digital marketing strategies during positions at The Search Agency, lastminute.com, LookSmart, The Technology Works and The Search Works. In 2009, Ben joined The Search Agency to launch its European arm. During his tenure, the organization has grown to be one of Europe's leading digital agencies and technology providers for both national and local campaigns, working with such brands as Yellow Pages, the BBC and SLH. In February 2013, Ben moved to The Search Agency's headquarters in Los Angeles to lead the global development of AdMax Local, the world's first fully automated SEM solution that enables businesses to run high quality and profitable local search campaigns. Ben has launched businesses and led teams across the globe in Europe, Japan and the Asia Pacific region. Prior to The Search Agency, Ben held an executive position at The Search Works, helping to turn the boutique agency into the market leader, through a successful combination of great people, technologies and processes. Ben has a B.A. in History from the University of Newcastle-upon-Tyne.

Jason Sikora – Managing Director, Canada

Jason has been closely involved with The Search Agency from both the client side and agency side for over 7 years. In April, 2012 he joined as Managing Director, Canada in order to offer The Search Agency’s unmatched level of service and technology to his colleagues above the 49th. Jason is an experienced, senior marketing and business management executive that specializes in brand response and customer acquisition. He has extensive International marketing experience developing customer acquisition and retention strategies for companies that include BlackBerry, Procter & Gamble, Amazon, Chapters and Points.com among many others. He has been a Board Member of the Internet Advertising Bureau of Canada and currently sits on the Marketing Advisory Board of the Heart and Stroke Foundation.

Raashid Siddique – Vice President, Business Process / Director, India, Southeast Asia, & Middle East

Raashid Siddique joined The Search Agency in November 2007 as a Senior SEO Account Manager. In mid-2008 he was promoted to the Director of SEO Account Management and in January 2009 took up a new role as Director of the India, Middle East and SE Asia regions. In May 2009 he launched the Bangalore office and is responsible for all facets of the operation which includes, but not limited to, infrastructure build out, legal, financial and HR. Prior to working for The Search Agency, Raashid worked as a Senior IT Manager for HealthNet, one of the nation's largest managed healthcare companies and DST Output, a software billing company. He also brings years of management consulting experience which he acquired during his tenure as a Senior Management Consultant at Deloitte Consulting, a top tier management consulting firm. He holds a BA in Political Science from California State University, Northridge and an MBA from California Polytechnic State University, San Luis Obispo.