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Team-Based Campaign Management
Expect a personal touch at The Search Agency. As a client, you will be assigned to a four-person team consisting of a Senior Account Manager, Account Manager/Analyst, Creative Editor, and Technology Engineer.
The Senior Account Manager is your day-to-day contact and manages the account team on your behalf. Account Manager duties include optimizing keywords based on performance metrics, ad copy recommendations, and overall-performance reviews.
The Creative Editor primarily focuses on the text of search marketing campaigns. The editor makes recommendations in keyword expansion and development. Other duties include writing titles and descriptions for creative ad copy.
The Account Manager / Analyst interprets your marketing data and generates reports tracking accomplishments of the campaigns. They also look for trends in search marketing and analyze ad text reports to see how much traffic they create.
Technology Engineers help on the technical side of search engine marketing. The services they provide include code formatting, search engine submission, and generation of data reports.
Together, you and your team will develop a successful search marketing campaign that increases your online sales, lead generation, or whatever metric you gauge success. |