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Site OrganizationIn the old days, search engines calculated each webpage’s ranking singularly; that is, every page on your website would be ranked independently according to its primary keyword. But due to “content spamming” (in which a site is created with a list of prominent keywords, but no actual relevant content), search engines now look at each page’s surrounding content pages as well. In order to weed out spammers generating useless pages, search engines always look at a site’s organization and ask, “Is this natural?”
Consider a website put up by an expert on the Beatles. Is it natural for a Beatles expert to try to cram all of his knowledge onto one page? Probably not. It’s much more likely that a legitimate site would have a page (or several) on each member of the band, several pages of song lyrics, etc. Beyond appealing to the search engines, proper site organization is also more appealing to users. Which would you consider more of an expert: a website that has all of its content on one monolithic page, or one that’s clearly organized by topic?
As time goes on, search engine spiders are putting greater and greater importance on expertise as a factor in ranking websites, in order to try to eliminate the effect of spammers. |
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