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Search Planning Strategies
At The Search Agency, we develop keyword and search engine expansion strategies to increase your Internet profile. Additionally, we offer advice on promotion planning and offer and landing-page testing. Your dedicated team of account managers and analysts will also provide guidance on managing your search marketing budget.
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Partner Profile: We ask our clients to fill out a profile in order to develop a personalized campaign strategy. The Partner Profile asks detailed questions about your product line, present advertising campaign, and online history. We then use this information to craft SEM campaigns that meet your needs and goals.
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Identify Campaign Scope: Part of our initial strategy development is identifying your search campaign’s scope. We identify and assess opportunities based on your goals in e-commerce, lead generation, branding, product launches, etc., and create a campaign to meet specific goals.
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Competitive Analysis: We see who’s competing with you, what products and services they offer, and how aggressive they are in your industry space. We also look at how your competitors’ tactics have changed and what it takes to stay one step ahead of them.
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Strategic Roadmap: Based on your website’s goals, we develop a strategic “roadmap,” to be implemented over a 12-month term, that leverages hundreds of strategies in the search marketing industry. | |