The Canadian Online Buyer
*Online purchasing remains low in Canada.
*Canada is one-ninth the size of the US, yet Canadian consumers spend less than one-thirtieth the amounnt of U.S. consumer purchases
*Canadian are estimated to spend $4.6 billion on products and services over the Internet in 2005; this represents a 23% increase over last 2004.
*The Canadian market is expected to grow in excess of 20% a year and is projected to be worth $8.3 billion by 2008
*In the US, online sales represented 2 percent of total retail spending in the US, whereas in Canada online sales represent 1.1% of total Canadian retail spending.
*Canadian online buyers are expected to spend an average of $483 online.
Source: "In Search of the Elusive Online Buyer" Emarketer Daily 09 August 2005
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Internet Use Uncommon in India
*India currently has an internet penetration rate of less than 5% despite the existence of millions of Web users in its cities
*Internet use in India remains minimal. In April 2005, JuxtConsult found that 38 percent of users use the internet 5+ times a day, 23 percent of users use the internet 2-5 times a day, 24 percent use the internet once daily, 10 percent use the internet once every 2-3 days, and 4 percent use the internet less than once a week, and 1 percent use the internet once a week
*In March 2005, India had a total of 815 thousand broadband households of which 595 thousand have DSL lines and 220 thousand users who have Cable lines
Source: "Internet Use Remains a Rarity in India" Emarketer Daily 15 August 2005
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UK Advertisers Use of Mobile Phones
*Advertisers in the UK are sending text messages to consumers to invite them to watch a video-clip on their phone screen.
*These messages focus on a targeted audience as they have already signed up to receive these messages.
*Maiden Group and Filter UK Maiden will place transmitters at 30 UK train stations and have plans to expand to large shopping malls.
Source: "UK Advertisers Send Video Ads to Phone Screens" Marketing Vox 23 August 2005
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China's Online Market
*Currently only 10% of the Chinese population is online, the potential of Internet growth in China vastly overshadows that of the US
*There are currently 53 million broadband users in China, 49.5 million dial-up users, 29.7 leased line users, and 5.5 million ISDN users
*China has more broadband households than Australia, India, Japan, and South Korea. In fact China has more broadband users than Australia, India, Japan, and South Korea combined.
Source: "Online Growth in China" Emarketer Daily 27 September 2005
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More Internet Users in China?
Dr. Charles Zhang, CEO of Sohu.com, China's largest web portal, claims that the number of Internet users has reached 150 million, possibly totaling 200 million. These numbers would mean that China has eclipsed the US total, which is around 154 million. However, according to the China Internet Network Information Center, China's Internet population ranks closer to 111 million, up 18% from 94 million the previous year. Below are the top 15 countries ranked in order of Internet users for 2005, in millions and percent of total users.
1. US 197.8 (18.3%)
2. China 119 (11.1%)
3. Japan 86.3 (8.0%)
4. India 50.6 (4.7%)
5. Germany 46.3 (4.3%)
6. UK 35.8 (3.3%)
7. South Korea 33.9 (3.1%)
8. Italy 28.8 (2.7%)
9. France 28.8 (2.7%)
10. Brazil 25.9 (2.4%)
11. Russia 23.7 (2.2%)
12. Canada 21.9 (2.0%)
13. Indonesia 18.0 (1.7%)
14. Spain 15.8 (1.5%)
15. Taiwan 9.5 (1.43%)
Source: eMarketer, April 12, 2006
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Japan's Eager Internet Audience
Japan is home to an ever-growing population of Internet users. Here are some comparative estimates, in millions, for 2004.
Economist Intelligence Unit 2004: 85.7
eTForecasts, September 2004: 78.1
eMarketer, April 2005: 72.8
Nielsen/NetRatings, December 2004: 67.7
PricewaterhouseCoopers (PwC), July 2004: 65.0
Source: eMarketer, April 28, 2006
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World Cup Watch
*Traffic to the Official FIFA World Cup Site has been staggering. Here is the breakdown, in thousands, by region.
*Europe: 2906 (51%)
*Asia-Pacific: 977 (17%)
*Latin America: 709 (12%
*Africa and Middle East: 561 (10%)
*North America: 552 (10%)
*Total: 5706 (100%)
*Source: eMarketer, June 9, 2006
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