Mobile Races To Become the Fastest Growing Media Channel
*Mobile revenues are expected to rise from $2.6 billion this year to $11 billion at the end of the decade
*The industry is expected to grow from $15.8 billion currently to $42.8 billion by 2010
*The number of mobile phones are expected to climb from 1.8 billion to 3 billion
*Multiplayer games are epected to amount to 20 percent of the mobile market by 2010
Source: "Mobile the Fastest Growing Media Channel" Emarketer Daily 27 July 2005
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Online Campaigns Suffer Due to Site Glitches
*A U.K. study by web-testing firm SciVisum reports that 26 percent of marketing departments do not alert IT of impending campaigns
*52 percent only sometimes or rarely work with the IT department before the start of a campiagn
*Nearly 75 percent of online marketers are not aware of how many transactions their site can support
*Nearly 75 percent of online campaigns suffer from website failures - one third of the failures were categorized as "serious to severe" and prevented customers from completing their transaction and the firm from meeting their campiagn objectives
Source: "Most Online Campaigns Confront Site Glitches" Emarketer Daily 05 August 2005
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The Market for CRM Software
*After experiencing a slump in 2003 - the CRM software market stabillized in 2004
*Between 1980-2003, customers spent $661.90 (in billions) on CRM Software this number is expected to reach $3069.50 (in billions)between 2004-2013
*Forrester research expects that worldwide spend on CRM projects will reach $13 billion by the end of 2005 - with $3.2 billion spent on new softwrae licenses and $9.8 billion on integration, administration, and maintenance
*In terms of CRM revenue share by application, customer service leads with 21 percent followed by call center infrastructure with 19 percent, sales-force automation with 14 percent, marketing automation and analystics with 12 percent, order management with 9 percent, web self service with 7 percent, and field service with 6 percent
Source: "A Rebound for CRM Software" Emarketer Daily 28 July 2005
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TV Networks Expand Marketing to Online Audiences
*Marketers at broadcast networks are resorting to online marketing to gain viewers
*Fox used a sponsered link on Google to lead viewers to their site for their new show Prison Break
*The result of Fox's marketing efforts led to Prison Break gaining the most positive buzz on blogs and online discussion groups between May and July 2005
Source: TV Networks Resort to Online Marketing Search", Emarketer Daily 30 July 2005
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Podcasts: Worth the Hype?
Podcasts have been getting a lot of press lately, but reports of their popularity may not sync with the data. Forrester Research claims that only 1% of online households in North America listens to podcasts on a regular basis. Below are stats on US podcast use.
US Podcast Audience, 2006, 2008, & 2010 (millions)
Total podcast audience (people who have downloaded a podcast at least once)
2006: 10.0
2008: 25.0
2010: 50.0
Active podcast audience (people who download podcasts an average of one per week)
2006: 3.0
2008: 7.5.0
2010: 15.0
Source: eMarketer, April 11, 2006
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Searches by Search Engine
*Americans conducted 6.4 billion searches online in March, up 10 percent from last month and 15 percent from last year. The increase in search queries from the previous month marked the largest gain over the past twelve months.
*Google Sites led the pack with 2.7 billion search queries performed, followed by Yahoo Sites (1.8 billion), MSN-Microsoft (849 million), Time-Warner Network (486 million), and Ask Jeeves/Ask Network (376 million).
*The toolbar search market continues to be dominated by Google and Yahoo!, which combined for more than 95 percent of toolbar searches in March. Google led the way with 48.9 percent, while Yahoo! captured 46.5 percent.
Source: comScore, April 18, 2006
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US Advertisers Opinion on Mass-Audience Advertising
The Internet is gradually being acknowledged as the greatest targeted medium. Here are some advertiser opinions on its effectiveness by the end of the current decade.
*Very Effective 28.7%
*Somewhate effective 58.2%
*Not effective 12.3%
*No opinion 0.8%
Source: eMarketer, April 18, 2006
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Mass Audience Advertising
US Advertisers' Opinions on Mass-Audience Advertising's Effectiveness by the End of the Current Decade, December 2005 (% of respondents).
Very effective: 28.7%
Somewhat effective: 58.2%
Not effective: 12.3%
No opinion: 0.8%
Source: American Association of Advertising Agencies, December 2005.
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Better Data Needed for Tracking Advertising
*Better Tracking Required for Search Marketers
Marketers face challenges in determining what drives effective customer acquisition and retention. That's according to "Select & Connect: Strategies for Targeted Acquisition and Retention," a report released by the CMO Council.
*Thirty-six percent of firms in the survey have no formal system for tracking marketing's role in customer acquisition, retention, and value creation.
*One quarter say they have a good degree of grading, scoring, and prioritizing, and 21.6 percent maintain a database for channel and sales access. Churn and retention rates are monitored by 44.8 percent of marketers, while 42.4 percent don't and 12.8 percent aren't sure what their company does to monitor such activities.
*New technologies like Web site optimization (SEO), Webinars, online communities, content syndication, and blogging account for just 8.3 percent of prospecting. The 8 percent is broken down into SEO (50.9 percent), Webinars (27.6 percent), online communities (8.6 percent), content syndication (7.4 percent), and blogging (5.5 percent).
Source: "Select & Connect: Strategies for Targeted Acquisition and Retention," CMO Council.
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