Consumers Search Before Buying Wireless
*37 percent of all shoppers said that search more than any other channel most influenced their decision to buy wireless
*70 percent of people who bought their phones offline used online research before making their decision
*61 percent of consumers said they would expect a top wireless brand to be in the top three results
*24 million consumers are expected to do a keyword search on wireless service by the end of 2005
Source: "Consumers Use Search before Buying Wireless." Marketing Vox News 23 2005
|
Online Vacation Purchases on the Rise
*88 percent of U.S. online users purchased their summer vacations online in the April - June 12005
*61 percent of online consumers purchased or planned to purchase airline tickets online - a jump of 12% since last year
*53 percent of survey respondents said that they would travel with the company that offered the lowest price
*78 perecent said that they chose travel sites based on price
*28 percent said that they mad etheir choices based upon frequent flier miles or other loyalty programs
*Comparison shopping is also quite common; 60 percent of shoopers who viewed Hotwire also viewed Orbitz, Expedia, or Travelocity
Source: "Online Users Rely on 'Net for Vacation Travel." IMediaConnection 11 August 2005
|
The Popularity of Map Searches
*85 percent of U.S. internet users have searched for maps and driving directions online
*Yahoo Maps was the most-visited map site with a 41 percent share
*Map Quest was the second-visited map site with a 33.4 percent share
*Google was the least visited site with a 10 percent share
Source: "Map Sites a Good Place to Find Searchers." EMarketer 05 August 2005
|
Religion and the Internet
The Internet is becoming a primary tool for people to find information about religion. For those who thought the Internet only appeals to news junkies or people looking for cheaper air fares, religious sites are expansive and attract millions of visitors. Below are the top 10 religious web sites by market share.
1. BeliefNet 8.41%
2. Church of Jesus Christ of Latter Day Saints 5.07%
3. Bible Gateway 3.23%
4. Christianbook.com 2.62%
5. Inspirational Flash movies 2.34%
6. American Family Association 2.14%
7. Crosswalk 1.59%
8. OnePlace 1.31%
9. RBC Ministries 1.23%
10. New Advent 1.13%
Source: eMarketer, April 14, 2006
|
The First Page or Nothing
We know it intuitively, but 62% of users do not search beyond the first page of results and 90% click on hits in the first three pages, according to a study by iProspect. Below are some of the results.
Number of results that US Search Engine Users Viewed before Clicking on One, 2006.
Only a few: 23%
The first page: 39%
The first two pages: 19%
The first three pages: 9%
More than three pages: 10%.
Source: iProspect, April 2006
|
Worldwide Downloads
Worlwide Revenues from Over-the-Air Full-Track Song Downloads, 2004, 2005 & 2011 (millions)
*2004: $12.4
*2005: $251.0
*2011 $9300.0
Source: ABI Research, March 2006
|
