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Search Engine Statistics
In order to best serve our clients, The Search Agency compiles statistics and information on the search engine industry. The latest information on industry trends, consumer behavior, and demographics are listed here for your use, free of charge. If you have suggestions for additional resources, please email us.
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Demographics
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Consumer Electronics Web Ad Demographics
*The top online computer and consumer electronics news destinations in order of volume are CNET, AOL Computers
and Electronics, IDG Communications, Ziff Davis Media, ZDNet, and .mac
*The top 20 advertisers in the area of consumer elctronics news destinations in order of impressions are CNET Networks, Inc., WUGNET, United Business Media PLC, LeadCart.com, Ziff Davis Media Inc., Microsoft Corporation
IDG Partners, Bravenet, Developer Shed, Inc, Dow Jones & Company, Inc., Jupitermedia Corporation, Intel Corporation
Oracle Corporation, Geeks On Call America, Inc., VA Software Corporation, Bitpipe Inc., iHollywood Forum, Inc.,
Ampira/FortuneCity.com, Inc., International Data Group, Nokia Corporation
*Top ad sizes by impressions are Non-standard, Button #2, Full banner, Button #1, Leader Board, Large rectangle,
Wide skyscraper, Square button, Square, Medium rectangle, Micro bar, Vertical banner, Skyscraper, Vertical rectangle,
Unspecified
*The most popular ad delivery types by impressions are inline, pop-under, and popup
Source: "Data on the Web Media Industry / Computing and Technology Segment " Emarketer Daily 30 August 2005
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US Digital Television Households
*In 2004, 2.6 million U.S. households had HDTV, 6 million had DVR, 17.6 million had VOD-enable televisions, and 50.7 million had digital TV
*By year end 2005, 5.5 million U.S. households are projected to have HDTV, 11.6 million to have DVR, 23.8 percent to have VOD enabled televisons and 58.5 million to have digital TV
*The projection for 2009 is that 48.7 million of households will have HDTV, 47.4 million will have DVR, 47.1 million will
have VOD enabled, and 111.7 million will have dgital TV
Source: "Thinking Outside the "Box" EMarketer Daily 11 August 2005
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Mobile Ring Tone Downloads by Age Group
*52% of U.S. mobile phone users between the ages of 12-17 have downloaded ring tones
*49% of U.S. mobile phone users between the ages of 18-24 have downloaded ring tones
*30% of U.S. mobile phone users between the ages of 25-34 have downloaded ring tones
*17% of U.S. mobile phone users between the ages of 35-54 have downloaded ring tones
*5% of U.S. mobile phone users 55+ have downloaded ring tones
Source: "Looking For That Special Ring" EMarketer Daily 11 August 2005
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The Demographics of a Blogger
*Blog visitors are 11 percent more likely to have annual incomes greater than $75,000
*Blog vistors are 30 percent more likely to live in a household where the head of the household is between 18-34 years old
*Blog vistors are 11 perecent more likely to have broadband access to the web
*Blogs had 50 million U.S. visitors in the first quarter of 2005 - this translates into 30 percent of all U.S. internet users
*Political/News blogs are the most popular blogs - lifestyle, tech, and woman-authored blogs follow behind.
*Blog readers visit nearly twice as many web pages on average as compared to non-bloggers, and are more likely to shop online
Source: "New Blog Research From comScore: 'Behaviors of the Blogosphere'." Business Blog Consulting 09 August 2005
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Moms on the Internet
Millions of moms are going online. In 2005, an estimated 32 million mothers were using the Internet in the US, approximately 18% of the Internet population. Here's a breakdown by numbers.
*US Female Internet Users with Children (under 18 years of age), 2005 & 2010 (millions and % of total Internet users):
2005: 32.2 (18.4%)
2010: 36.6 (18.7%)
*Internet Users in the US, by Gender, 2006 (millions and % of total online population)
Male: 87.5, 48.6%
Female 92.6, 51.4%
Source: eMarketer, June 15, 2006
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