|
|
Integrate with Offline AdvertisingIf your business advertises in print media, or on radio and television, make sure your online advertising is featuring a consistent message. When a potential customer sees your SEM ad, they should know that your company is the same one they heard about on the radio this morning.
Many companies treat their SEM campaigns as a completely separate entity from their traditional advertising, and that’s a mistake. Take advantage of the visibility you’ve achieved with your offline advertising to create a compelling SEM campaign. Promote the same offers and use the same language in your online advertising as you do in your offline advertising. This reinforces your sales message and creates a unified voice for your company. |
|
|
|
|
 |
|
|
|