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Incorporate Promotional Offers and Sponsorship RelationshipsWhenever you have a special promotion or limited-time offer, feature it in your creative copy. Time sensitivity is a proven motivator in advertising, and in the lightning-fast online world, creating a sense of urgency is even more important.
If your company is sponsoring a high-profile event, make sure to create ads that feature that relationship. This could be as simple as incorporating a phrase such as “official sponsor of the U.S. Open,” for example. You’ve chosen to be a sponsor to increase your company’s visibility among a certain demographic. Don’t forget to take advantage of that sponsorship relationship in your online presence, as well. |
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