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AdMax
™
Bid Tool
is a
proprietary tool of The Search Agency. It allows us to manage and measure the success of your paid search campaign through the use of an acquisition metric. The type of metric we use is up to you. If you use a
CPA
metric, for example, this means you can gauge the success of your search engine marketing campaign by tracking actual online purchases from your site, rather than just by how many people followed a paid search link to your site, and may take no further action.
The
AdMax
algorithms built by software engineers at The Search Agency evaluate these performance factors to determine the optimum bids that will meet your desired cost per acquisition:
Historical
CTR
of all active search terms
Desired
CPA
Minimum and maximum
cost-per-click (CPC)
settings
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